Yahoo’s Acquisition of Tumblr

On the 20th of May 2013, Tumblr was acquired by Yahoo for a reported of 1.1 billion dollars according to The Wall Street Journal.

CEO of Tumblr David Karp told Tumblr users that they should not worry about changes that could come to the site. Yahoo confirmed that he will still be the CEO of Tumblr and that the two companies will operate independently.

Yahoo also said boldly that it will not screw it up. “Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators,” says Yahoo in the release.

Karp said that the move wasn’t always expected. Yahoo CEO Marissa Mayer had previously been meeting with Tumblr since November, to discuss advertising and how the two brands could join forces.

“I didn’t see this at the time,” said Mayer, retelling the development. “The more we talked, the more we saw the companies could really compliment each other and it made sense to merge. It started as a partnership and the get-to-know-you discussions turned into an acquisition.”

Due to Yahoo’s past of acquisitions and making changes for the worst e.g. Flickr and GeoCities, Tumblr users are definitely worried.

Most loyal Tumblr users have used their Tumblr and Twitter accounts to vent their feelings:

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GeoCities (a city based web hosting service and early social network) was acquired by Yahoo in 1999 which then was the third most visited website in the world. Yahoo was said to have spent 3 billion dollars on making changes for the better which then came to nothing as MySpace and Facebook took over the social network scene. And now GeoCities is only available in Japan.

CEO of Yahoo Marissa Mayer was appealed by internet users and conceded that Flickr had lost its ways over the years. “Flickr was once awesome, and it languished… now we want it to be awesome again.”

Flickr was acquired by Yahoo in 2005, but Mayer said at first it “didn’t fare so well.” At this stage all we can do is wait and see what changes Yahoo will make to Tumblr, for better or worst and if Tumblr users will accept these changes or not.

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