With the popularity of sites like YouTube, Vimeo, and Metacafe, video streaming is definitely huge on the web these days. But aside from trailers of upcoming movies, vines, as well as music and cat videos, one type of videos that is attracting a lot of attention is the web series. But what exactly is a web series? And as a marketer, why should you be interested in creating one?
“Use a picture. It’s worth a thousand words.” In 1911, famous American editor and journalist Arthur Brisbane wrote this message on a newspaper article discussing journalism and publicity. While written content is indeed a powerful tool for communication, expression, advertising, and marketing, there is something about pictures or visual images that make them more potent and effective at attracting attention and conveying messages.
Emerson Spartz is a one of a kind person, who as a teenager had already accomplished more than most people did after they finished university. After completing a degree in Management Consulting from the university of Notre Dame he is now CEO of his own online media publisher ‘Spartz’. He is also a member of the Young Entrepreneur Council (YEC), an invite only organization that gathers the world’s most elite and successful entrepreneurs from nearly every industry whose goal is to assist and mentor new, young and upcoming entrepreneurs.