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Keep Website Visitors Coming By Balancing SEO & User Experience

Back when Google was just a few years old, the company’s management penned down ten things they knew to be true. The first one on the list? ‘Focus on the user and all else will follow’. And then a few years later, they went ahead and invented Search Engine Optimization. Brands quickly replaced user design (UX) and instead opted for SEO-centric design with web pages stuffed with keywords, indexable content and crawlable link structures.

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