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Keep Website Visitors Coming By Balancing SEO & User Experience

Back when Google was just a few years old, the company’s management penned down ten things they knew to be true. The first one on the list? ‘Focus on the user and all else will follow’. And then a few years later, they went ahead and invented Search Engine Optimization. Brands quickly replaced user design (UX) and instead opted for SEO-centric design with web pages stuffed with keywords, indexable content and crawlable link structures.

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Walk In Your Customers’ Shoes To Create A Great User Experience

To ensure great user experience, build your website, product or service from the perspective of your customers. Anticipate all their needs from the start to the end of their interaction with your business and you will be able to reap results.

Think like your customer to build a great user experience

What constitutes a great user experience?

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Taking a bite out of iOS 8 becomes treacherous for Apple users in Australia

By Sandra D’Souza

Apple rolled out iOS 8.0.2. to repair glitches such as Wi-Fi issues and problems with the Touch ID feature from its recently-released iOS 8.0.1. update.  However, these issues remain persistent for Apple customers in Australia who updated to the latest iOS version.

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Fundamentals of Email Marketing Every Marketer Should Know

By Sandra D’Souza

Email marketing is one of the most popular and widely used methods to reach potential customers and generate leads. It is more cost-effective than traditional forms of advertisingand its results are quick and immediate. It is relatively easier to create and monitor, too. But before you incorporate this particular marketing method into your overall digital strategy, it is important for you to understand several key principles behind email marketing. Having a clear understanding of what email marketing is all about can help you develop better strategies, which could lead to better results and bigger profits.

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A Beginner’s Guide to Influencer Marketing

By Sandra D’Souza

Having the ability or being able to work with someone who has the ability to influence others and affect change is a powerful attribute many marketers want to posses. After all, having the capability to easily convince others to do something simply by virtue of being popular or an expert in your field can definitely have a huge impact on the success of your business. This thought process, along with other factors, gave rise to what we know today as influencer marketing.

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