Posts

Why an ad-free, social media platform is too good to be true

By Sandra D’Souza

A new social media platform known as “Ello” has made waves on the internet on the promise of being ad-free.

A Social Media Platform just for you?

For many Facebook users, scrolling down their news feed can be a way to procrastinate or keep tabs on their friend’s lives. Some posts can make you laugh, while others simply pique your interest. As you scroll down the page, you chance upon articles on weight loss supplements, online sale of gadgets and similar others that you have not liked or followed. Do you find this annoying? Or do you simply ignore these ads and move along?

Read more

4 Pinterest User Stats That Will Help Your Business

Twin Design / Shutterstock.com

Over the last couple of years, Pinterest has become one of the most popular and fastest-growing social media sites in the world. According to Forbes.com, since the site was launched in March 2010, it has attracted 70 million users and the figure is expected to grow further in the future. This makes Pinterest a very attractive online marketing channel to drive traffic to your site, and creating brand awareness among new audiences.

But before you can determine whether Pinterest fits the strategy for your business, it is important to determine who are using this social media platform:

Read more

How to Manage Local Listings to Get Bigger ROI

By Sandra D’Souza

For both online and offline businesses, taking advantage of local search listings is a great way to get more exposure and, therefore, attract more potential customers. It helps advertise your business where local customers are looking. It is also more cost-effective and it can provide you with better return on investment, or ROI, as compared to print ads and other traditional forms of marketing.

Read more

#AskThicke Hashtag Backfires On Robin Thicke Q&A With VH1

Social media is a great way to interact with your followers, but some brands and businesses often forget that it can be a double-edged sword. There are many ways social media can go wrong and giving people 100% free reign over a particular marketing stint is one of them.

Read more

5 New Twitter Features That Are Tailor-Made for Marketers

By Sandra D’Souza

Using Twitter has proven to be one of the most effective and inexpensive ways to build brand awareness, attract more prospects, and reach out to your customers. In fact, many marketers will agree that it is fast, efficient, and reliable. And perhaps the biggest advantage of this form of online marketing is that sending tweets doesn’t cost a thing, unlike creating printed ads and newsletters.

Read more