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Real-time Engagement is a Top Priority for Businesses

Why Real-time Engagement is a Top Priority for Businesses

Between 2014 and 2015, there has been a 110% increase in social media messages that require a response from a brand. As we bid goodbye to 2016 and move into 2017, this number is only going to increase even more in the coming years.

Real-time marketing hit the limelight with OREO’s 2013 Superbowl ad, and it has served as a path-breaking example in this arena. As a report by Intelligent Catalyst puts it, it seems to be time that we move further past the one-sided “push” of real-time marketing, to the more communicative “share” world of real-time engagement. It also mentions that fans on social media are looking not just for information, but also for answers, and that discussion and validation are other factors to keep them engaged.

Here are some strategies for businesses to engage effectively with fans in real-time:

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Customer Service Experience with Facebook Chatbots

Leveling up the customer service experience with Facebook chatbots

Facebook has just made it even easier for its 900 million consumer and business users to connect with each other. Currently, consumers rely on Facebook Pages to learn updates and get in touch with their favorite brands, an opportunity that Facebook saw to introduce an easier way for both sides to interact. And so far, businesses have flocked to try out this latest offering.

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Update Your Digital Marketing Playbook With These Trends

The key to a successful business lies in having a strong presence in the virtual world. The dynamic nature of digital marketing can seem a bit daunting, but read on to tap into the current trends in the industry and to use it to your advantage.

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Walk In Your Customers’ Shoes To Create A Great User Experience

To ensure great user experience, build your website, product or service from the perspective of your customers. Anticipate all their needs from the start to the end of their interaction with your business and you will be able to reap results.

Think like your customer to build a great user experience

What constitutes a great user experience?

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Is it possible to track ROI of content marketing and win customers at the same time?

Yes, it is possible; when marketers use the correct approach for tracking ROI. This blog post will outline the approach to guide them in creating compelling and effective content, and turn audiences into customers. 

According to the report of the ALF Business Development, about 43% of brands have been monitoring the return on investment (ROI) of their content marketing. 62% of those surveyed said they find web traffic as the most reliable metric to track the performance of their content marketing. Nevertheless, these brands state that they still find it difficult to attract audiences, and convert them into customers.

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