Posts

Customer Service Experience with Facebook Chatbots

Leveling up the customer service experience with Facebook chatbots

Facebook has just made it even easier for its 900 million consumer and business users to connect with each other. Currently, consumers rely on Facebook Pages to learn updates and get in touch with their favorite brands, an opportunity that Facebook saw to introduce an easier way for both sides to interact. And so far, businesses have flocked to try out this latest offering.

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Update Your Digital Marketing Playbook With These Trends

The key to a successful business lies in having a strong presence in the virtual world. The dynamic nature of digital marketing can seem a bit daunting, but read on to tap into the current trends in the industry and to use it to your advantage.

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Walk In Your Customers’ Shoes To Create A Great User Experience

To ensure great user experience, build your website, product or service from the perspective of your customers. Anticipate all their needs from the start to the end of their interaction with your business and you will be able to reap results.

Think like your customer to build a great user experience

What constitutes a great user experience?

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Is it possible to track ROI of content marketing and win customers at the same time?

Yes, it is possible; when marketers use the correct approach for tracking ROI. This blog post will outline the approach to guide them in creating compelling and effective content, and turn audiences into customers. 

According to the report of the ALF Business Development, about 43% of brands have been monitoring the return on investment (ROI) of their content marketing. 62% of those surveyed said they find web traffic as the most reliable metric to track the performance of their content marketing. Nevertheless, these brands state that they still find it difficult to attract audiences, and convert them into customers.

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Why an ad-free, social media platform is too good to be true

By Sandra D’Souza

A new social media platform known as “Ello” has made waves on the internet on the promise of being ad-free.

A Social Media Platform just for you?

For many Facebook users, scrolling down their news feed can be a way to procrastinate or keep tabs on their friend’s lives. Some posts can make you laugh, while others simply pique your interest. As you scroll down the page, you chance upon articles on weight loss supplements, online sale of gadgets and similar others that you have not liked or followed. Do you find this annoying? Or do you simply ignore these ads and move along?

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