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Real-time Engagement is a Top Priority for Businesses

Why Real-time Engagement is a Top Priority for Businesses

Between 2014 and 2015, there has been a 110% increase in social media messages that require a response from a brand. As we bid goodbye to 2016 and move into 2017, this number is only going to increase even more in the coming years.

Real-time marketing hit the limelight with OREO’s 2013 Superbowl ad, and it has served as a path-breaking example in this arena. As a report by Intelligent Catalyst puts it, it seems to be time that we move further past the one-sided “push” of real-time marketing, to the more communicative “share” world of real-time engagement. It also mentions that fans on social media are looking not just for information, but also for answers, and that discussion and validation are other factors to keep them engaged.

Here are some strategies for businesses to engage effectively with fans in real-time:

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My first 5 questions about social media marketing

“I’ve heard so much about social media marketing, but I don’t really know what it means or what I should do about it.”

When being introduced to the world of social media for the first time, it isn’t unreasonable to feel overwhelmed and confused at where to start. But in today’s world where so many of us have our faces buried deep into our smartphones during our commute and open Facebook in the morning like previous generations opened the newspaper, it is safe to say that social media marketing is indeed ingrained in our day to day lives. We’re either using it for our own businesses or are being influenced by it, whether you know it or not. It is practically unheard of to not have an online presence today but for smaller or local businesses that aren’t up to date yet, knowing where to start can be the tricky bit. So here are my first questions when approaching the subject.

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5 Things To Ponder For An Effective Social Media Marketing Strategy

Creating a social media presence for your business calls for a strategic approach to achieve success. Here are some tips to get you started.

Enterprises in Australia need to establish a social media presence for their business as more than half of customers use social media daily. An average Australian owns three internet enabled devices such as a smartphone, a laptop and a tablet. About 93% of Australians are active on Facebook, while 28% have a LinkedIn account and 26% use Instagram, according to the Sensis Social Media Report.

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