The right digital marketing plan can catapult a business ahead of the competition. As such, you can actually say that digital marketing is shaping the future of marketing. However, brands won’t achieve digital marketing success if they don’t do extensive market research first. In a way, how market research is conducted serves as the thin line between success and failure in this regard.
Numerous social media platforms have been created and developed through the years. However, one platform currently rules the social media landscape: Facebook. With over 1.39 billion users, Facebook continues to evolve with more features being added to make user experience more meaningful. With its growth and prominence, Facebook is usually seen as the most important social media business platform for marketers.
Conceptualising an idea for a business is simple, it’s the next steps that are more challenging. One of the things startups struggle with is spreading the word that they exist and are ready to serve. Here’s where digital marketing comes into play and, depending on how you use it, it could elevate your business to new heights.
It may be hard to imagine that, years ago, people primarily used direct mail (a.k.a. snail mail) and landlines to communicate with their loved ones in far-away places. With technological innovation, particularly the arrival of social media, all that has changed.
Ever since its birth, social media has become an avenue for engagement and communication for people from different parts of the world. In digital marketing parlance, engagement can be in the form of likes, reactions, shares, comments, retweets, and hashtags.