Numerous social media platforms have been created and developed through the years. However, one platform currently rules the social media landscape: Facebook. With over 1.39 billion users, Facebook continues to evolve with more features being added to make user experience more meaningful. With its growth and prominence, Facebook is usually seen as the most important social media business platform for marketers.
It may be hard to imagine that, years ago, people primarily used direct mail (a.k.a. snail mail) and landlines to communicate with their loved ones in far-away places. With technological innovation, particularly the arrival of social media, all that has changed.