Think about this: You are consistently writing excellent content, optimising your website, and implementing different search engine optimisation (SEO) strategies—and yet, you’re still not on the first page.
Back when Google was just a few years old, the company’s management penned down ten things they knew to be true. The first one on the list? ‘Focus on the user and all else will follow’. And then a few years later, they went ahead and invented Search Engine Optimization. Brands quickly replaced user design (UX) and instead opted for SEO-centric design with web pages stuffed with keywords, indexable content and crawlable link structures.