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Messaging Apps – The Next Big Thing in Social Media Marketing

Most smart phones users are familiar with messaging apps and at some point have used at least one, simply because it’s easy to communicate with people who use different devices and platforms. With an array of services like sending voice messages, photos, videos, files and creating chat groups, WhatsApp is the world’s most popular messaging app with 400 million monthly active users. SnapChat (with 100 million active users) and Wickr round off the top 3 messaging apps.

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