92.7% of companies that use inbound marketing increase their lead generation. While these statistics may make you want to jump on the inbound marketing bandwagon, there are a few things to consider to get your strategy right, and to drive those conversions through your sales funnel.
A report by HubSpot shows that nearly 78% of internet users conduct product research online before actually going ahead and making a purchase. However, getting potential customers to visit your website is winning only half the battle. You have to make sure that your website creates enough Awareness and Interest to initiate Desire and Action (AIDA).