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Driving Leads Through The Sales Funnel With Inbound Marketing

92.7% of companies that use inbound marketing increase their lead generation. While these statistics may make you want to jump on the inbound marketing bandwagon, there are a few things to consider to get your strategy right, and to drive those conversions through your sales funnel.

A report by HubSpot shows that nearly 78% of internet users conduct product research online before actually going ahead and making a purchase. However, getting potential customers to visit your website is winning only half the battle. You have to make sure that your website creates enough Awareness and Interest to initiate Desire and Action (AIDA).

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Never Underestimate The Potential Of Outbound Marketing

Even though outbound marketing is seen as inferior to inbound marketing, you should never cross it out as one of your marketing strategies. With small tweaks on outbound marketing, you can expand the reach of your business, and even complement your inbound marketing efforts.

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It’s time to stop pitting inbound and outbound marketing against each other

Rather than comparing inbound and outbound marketing, companies should combine these two approaches in their strategy. This will allow them to shape their messaging according to the needs of their target audience, and get more customers on-board.

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