By Sandra D’Souza
Award-winning Hollywood actor and producer Kevin Spacey discusses the impact of storytelling for content marketing at the recent Content Marketing World 2014 in Cleveland, Ohio.
By Sandra D’Souza
Australia has emerged as No. 1 when it comes to digital marketing expertise in the Asia Pacific, according to a survey of the Chief Marketing Officer Council and Adobe. Here’s how the region bested its counterparts in the Asia Pacific.
By Sandra D’Souza
Apple rolled out iOS 8.0.2. to repair glitches such as Wi-Fi issues and problems with the Touch ID feature from its recently-released iOS 8.0.1. update. However, these issues remain persistent for Apple customers in Australia who updated to the latest iOS version.
By Sandra D’Souza
When it comes to marketing, whether online or offline, there’s a lot of human psychology involved. After all, consumers purchase products and make decisions based on a number of factors. They don’t simply buy something because someone told them to do so. As such, it is very important for a marketer or business owner to know what makes his target market tick. Otherwise, how can he create compelling content if he doesn’t know why it would be compelling to his audience in the first place?
By Sandra D’Souza
There is no doubt that Twitter is one of the most popular and widely used social media platforms in the world today. With over 500 million people across the globe using this micro-blogging site everyday, there is no doubt why businesses, organisations, celebrities, and even government agencies are taking advantage of Twitter’s marketing prowess.
