Posts

Minimalist Web Design: Where Less is More

By Sandra D’Souza

Do you want to turn website visitors into prospects? Then pare down your web design into the bare essentials to keep them engaged.

Nothing flashy, keep it classy

In our fast-paced world, consumers can easily purchase clothing, mobile devices, holiday experience – just about anything – with a push of a button. The Internet and developments of technology have made laborious tasks easier to do.

Preparing for a birthday party?

There’s an app for that!

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A Glance at This Year’s Top 10 Digital Marketing Highlights

By Sandra D’Souza

As 2014 comes to an end, we take a look at some of the major developments in the sphere of digital marketing. Here’s a rundown of the 10 digital marketing trends of the year.

Take a step back to move forward

Chambers inside medieval castles are often lined with metal sconces so that torches can light the way of the dark hallways and prevent people from stumbling. In the same manner, businesses need to look back at the beacons that lighted the way of digital marketing in 2014. This is especially important, as majority of various organisations plan to raise their budget for digital marketing by 17% in 2015. So how can we make the most out of our investment? We need to remain well-informed of the trends that emerged this year, so that we can improve on how we reach out and relate to our prospective customers.

Let’s take a look at the Top 10 trends that rocked the digital marketing landscape in 2014.

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How Australia grabbed the top spot for digital marketing in the Asia Pacific

By Sandra D’Souza

Australia has emerged as No. 1 when it comes to digital marketing expertise in the Asia Pacific, according to a survey of the Chief Marketing Officer Council and Adobe. Here’s how the region bested its counterparts in the Asia Pacific.

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Paid Search: Simple Strategies to Power Up Negative Keywords

By Sandra D’Souza

When working on their Google AdWords accounts, most marketers focus their attention on researching regular or traditional keywords. After all, these keywords enable their ads to be displayed for relevant searches. What many marketers and businesses don’t realise is that utilising negative keywords in their PPC (pay per click) campaigns is just as important.

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Why Business Owners Should Consider “Mobile Marketing”

By Sandra D’Souza

If there is one thing you couldn’t live without, what would it be?

You’ll probably answer this question with something practical like “food and water,” “shelter,” or “money.” After all, these are considered necessities and it is quite impossible to survive without eating and drinking or not having something to buy food and water with. Today, however, it seems that these basic necessities are not the only things most people cannot live without. If you ask your friends or your acquaintances the same question, chances are, at least one of them will tell you that they won’t survive a day without a smart phone or other similar device.

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