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My first 5 questions about social media marketing

“I’ve heard so much about social media marketing, but I don’t really know what it means or what I should do about it.”

When being introduced to the world of social media for the first time, it isn’t unreasonable to feel overwhelmed and confused at where to start. But in today’s world where so many of us have our faces buried deep into our smartphones during our commute and open Facebook in the morning like previous generations opened the newspaper, it is safe to say that social media marketing is indeed ingrained in our day to day lives. We’re either using it for our own businesses or are being influenced by it, whether you know it or not. It is practically unheard of to not have an online presence today but for smaller or local businesses that aren’t up to date yet, knowing where to start can be the tricky bit. So here are my first questions when approaching the subject.

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Update Your Digital Marketing Playbook With These Trends

The key to a successful business lies in having a strong presence in the virtual world. The dynamic nature of digital marketing can seem a bit daunting, but read on to tap into the current trends in the industry and to use it to your advantage.

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seo tips for wordpress site

Some SEO Tips to Drive Traffic to your WordPress Site

By Sandra D’Souza

To raise your WordPress site’s ranking on search engines, you need to build it around some best practices on search engine optimisation. Here are some tips to get you started.

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Minimalist Web Design: Where Less is More

By Sandra D’Souza

Do you want to turn website visitors into prospects? Then pare down your web design into the bare essentials to keep them engaged.

Nothing flashy, keep it classy

In our fast-paced world, consumers can easily purchase clothing, mobile devices, holiday experience – just about anything – with a push of a button. The Internet and developments of technology have made laborious tasks easier to do.

Preparing for a birthday party?

There’s an app for that!

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A Glance at This Year’s Top 10 Digital Marketing Highlights

By Sandra D’Souza

As 2014 comes to an end, we take a look at some of the major developments in the sphere of digital marketing. Here’s a rundown of the 10 digital marketing trends of the year.

Take a step back to move forward

Chambers inside medieval castles are often lined with metal sconces so that torches can light the way of the dark hallways and prevent people from stumbling. In the same manner, businesses need to look back at the beacons that lighted the way of digital marketing in 2014. This is especially important, as majority of various organisations plan to raise their budget for digital marketing by 17% in 2015. So how can we make the most out of our investment? We need to remain well-informed of the trends that emerged this year, so that we can improve on how we reach out and relate to our prospective customers.

Let’s take a look at the Top 10 trends that rocked the digital marketing landscape in 2014.

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