Still Don’t Have an Online Profile? Here’s Why It’s a Must for Your Business

May 30, 2017/0 Comments/in Content, Content Marketing, Digital Marketing, Social Media, Social Media Marketing /by Sandra D'Souza

Any business that does not yet have an online profile is perhaps not aware of the many benefits that come with it and an accompanying social media strategy. Just look at established companies—the likes of Amazon, Google, Dell, and Microsoft are using their online presence to grow and are experiencing immense success.

These companies were early adopters of the internet and established their brand profile online. They also leverage social media to its maximum, continually sharing interactive and engaging content with their customers. With these big businesses as real life examples, it goes without saying that having an online profile for a business, especially small and medium-sized enterprises or SMEs, is a step into the right direction.

But just in case you need more convincing, read on!

5 Important Steps to Win with your Evergreen Content

February 9, 2017/0 Comments/in Content, Content Marketing, Content Marketing metrics, Digital Marketing, Social Media Marketing /by Sandra D'Souza

Digital marketers know that evergreen content keeps bringing readers back to your website. Wikipedia pages are a great example of evergreen content—that which remains fresh or relevant, and doesn’t lose appeal with time.

News articles, blogs on current affairs, and quarterly statistical reports are some examples of content that might be popular for a period of time, but are not evergreen. List based content like FAQs and How-to articles for beginners are some that never go out of style and will constantly bring visitors to your website. Let’s look at 5 important steps to win with your evergreen content:

My first 5 questions about social media marketing

April 20, 2016/1 Comment/in Digital Marketing, Social Media, Social Media Marketing /by Jackie Reogo

“I’ve heard so much about social media marketing, but I don’t really know what it means or what I should do about it.”

When being introduced to the world of social media for the first time, it isn’t unreasonable to feel overwhelmed and confused at where to start. But in today’s world where so many of us have our faces buried deep into our smartphones during our commute and open Facebook in the morning like previous generations opened the newspaper, it is safe to say that social media marketing is indeed ingrained in our day to day lives. We’re either using it for our own businesses or are being influenced by it, whether you know it or not. It is practically unheard of to not have an online presence today but for smaller or local businesses that aren’t up to date yet, knowing where to start can be the tricky bit. So here are my first questions when approaching the subject.

Update Your Digital Marketing Playbook With These Trends

November 17, 2015/1 Comment/in Digital Marketing, Social Media /by Sandra D'Souza

The key to a successful business lies in having a strong presence in the virtual world. The dynamic nature of digital marketing can seem a bit daunting, but read on to tap into the current trends in the industry and to use it to your advantage.

Some SEO Tips to Drive Traffic to your WordPress Site

February 3, 2015/7 Comments/in Digital Marketing, Learn Marketing /by Sandra D'Souza

By Sandra D’Souza

To raise your WordPress site’s ranking on search engines, you need to build it around some best practices on search engine optimisation. Here are some tips to get you started.

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Some SEO Tips to Drive Traffic to your WordPress Site

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