Digital marketing is an ever-evolving practice. It includes many different platforms and channels, with each one experiencing their fair share of constant innovation. From social media marketing to website user experience (UX), digital marketing encompasses every part of a brand’s online presence. This is important because not having an optimised online profile means you’re definitely missing multiple opportunities—hey, everyone’s online nowadays, right?
To have a full understanding of digital marketing and remove any misconceptions it must first be defined.
Digital marketing can mean a lot of things; it’s a bit of an umbrella term. Simply put, it’s the marketing of a product or service via digital technologies. That can mean online, through mobile devices, display advertising, or any other digital medium.
These days it’s certainly impossible to ignore social media, everybody seems to be using it!
But it’s become much more than just ‘social.’ When used correctly as part of a carefully planned digital marketing strategy, it can be one of the most effective ways for building your brand presence online. Here we offer several key social media marketing tips for small- and medium-sized enterprises, enabling you to harness the true power of your social networks in order to engage your target audience and build for your business an effective and truly awesome online presence.
We’re pretty sure you’ve already heard of the saying “death and taxes are the only sure things in life,” or something to that effect. Allow us to add one more thing to the list: Innovation.
We’re not exactly trying to give a more positive twist to the aforementioned adage. Rather, we’d like to highlight that point by introducing you to the new and improved Lite Social!