We’re pleased to announce that Curate Bee Digital CEO and Founder, Sandra D’Souza, has been selected as one of the possible winners in the upcoming Social Media Marketing Awards (SMMA). Sandra has been named as a finalist in the Best Social Good Award category which recognises the best social media campaign for a not-for-profit organisation. This is definite proof of her skills and dedication in using digital marketing to help organisations—both for-profit and not-for-profit—meet their marketing goals.
Marketing moves fast. And, with the internet and advances in technology, it’s moving faster than ever.
This is a crucial truth today’s businesses should take seriously—being left behind is no longer an option. Digital marketing opens new ways and avenues for brands to reach and engage their target markets better. It also levels the marketing playing field, so much so that SMEs can compete with the big boys in their field.
The role of your blog, eBook, whitepaper, or video’s title cannot be downplayed. If it doesn’t hook your audience, chances are they aren’t going to go any further with it.
In fact, you have only about five seconds or less to grab their attention and get them to read, watch, or listen. In other words, the title is your content’s chance to make a good first impression. This shows just how valuable titles are when it comes to attracting more eyes to your brand’s content. As such, it’s always wise to put ample attention to crafting good titles as part of your content marketing strategy. If you go for boring, mundane titles, fewer people will consume your content, no matter how good they are inside.
The face of marketing has changed dramatically in recent years, and we can expect even more changes in the future as technology evolves and new possibilities emerge.
Traditional marketing techniques such as direct mail, print ads, and television advertising are still around but are increasingly becoming less popular options, particularly for small- and medium-sized businesses with limited marketing budgets.
Digital marketing is a great tool for businesses of all types and sizes. By harnessing the power of the internet you can gain additional leads, promote and market your products or services better, build brand awareness, and have a more awesome online presence.
Don’t believe anyone that says digital marketing is just for the big companies though—it can also be a key to success for SMEs. However, just because you have a website doesn’t mean you’re going to reap all its benefits. You’re going to need an online strategy and utilise digital tools to truly make digital marketing work for you. If you run a small business, we’ve come up with several key tips to help you get started.