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The Importance of Market Research in Digital Marketing

The Importance of Market Research in Digital Marketing

The right digital marketing plan can catapult a business ahead of the competition. As such, you can actually say that digital marketing is shaping the future of marketing. However, brands won’t achieve digital marketing success if they don’t do extensive market research first. In a way, how market research is conducted serves as the thin line between success and failure in this regard.

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12 Tips for an SEO-Friendly Christmas (and Beyond!)

HOHOHOHO! Each and every happy and hardworking bee in our little Hive would like to wish you and your family a wonderful and safe Christmas!

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How Digital Marketing Can Lead to More Conversions for Your Business

How Digital Marketing Can Lead to More Conversions for Your Business

The marketing landscape is now filled with more tools and opportunities businesses can leverage, thanks to the continued emergence of digital marketing. There is no denying that digital marketing has rapidly grown over the past few years to become one of the go-to-avenues for businesses to market and advertise their products and services on more effectively.

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Best Practices for an Effective Digital Marketing Strategy

Best Practices for an Effective Digital Marketing Strategy

Marketing moves fast. And, with the internet and advances in technology, it’s moving faster than ever.

This is a crucial truth today’s businesses should take seriously—being left behind is no longer an option. Digital marketing opens new ways and avenues for brands to reach and engage their target markets better. It also levels the marketing playing field, so much so that SMEs can compete with the big boys in their field.

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Persistent Social Media Marketing Myths...Debunked!

Persistent Social Media Marketing Myths…Debunked!

Are you still storytelling like it’s 2007? Or, is your brand making use of a major tool that is now a regular part of our everyday reality: Social media?

Even though marketers, online entrepreneurs, and even major agency heads like Gary Vaynerchuk preach about the necessity of social media marketing, there are still a staggering number of SMEs that simply wouldn’t touch it with a 10-foot pole.

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