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The marketing landscape is now filled with more tools and opportunities businesses can leverage, thanks to the continued emergence of digital marketing. There is no denying that digital marketing has rapidly grown over the past few years to become one of the go-to-avenues for businesses to market and advertise their products and services on more effectively.
Marketing moves fast. And, with the internet and advances in technology, it’s moving faster than ever.
This is a crucial truth today’s businesses should take seriously—being left behind is no longer an option. Digital marketing opens new ways and avenues for brands to reach and engage their target markets better. It also levels the marketing playing field, so much so that SMEs can compete with the big boys in their field.
Are you still storytelling like it’s 2007? Or, is your brand making use of a major tool that is now a regular part of our everyday reality: Social media?
Even though marketers, online entrepreneurs, and even major agency heads like Gary Vaynerchuk preach about the necessity of social media marketing, there are still a staggering number of SMEs that simply wouldn’t touch it with a 10-foot pole.
The face of marketing has changed dramatically in recent years, and we can expect even more changes in the future as technology evolves and new possibilities emerge.
Traditional marketing techniques such as direct mail, print ads, and television advertising are still around but are increasingly becoming less popular options, particularly for small- and medium-sized businesses with limited marketing budgets.