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Integrating Offline and Online Marketing

Integrating Offline and Online Marketing Strategies to Attract More Customers

Many businesses often make the mistake of focusing solely on one marketing method. Some concentrate on SEO and online marketing while forgetting the appeal of traditional marketing. Others, meanwhile, refuse to acknowledge the marketing power and reach of the Internet.

If you want to attract more customers, generate more conversions, and earn bigger revenues, you should take a holistic approach to promoting your business and creating brand awareness. According to comScore, 82% of local searchers conduct an offline follow-up via an in-store visit. This simple fact underscores the importance of creating an integrated marketing campaign that utilises both online and offline strategies.

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17 SEO Myths You Should Leave Behind in 2014

As my son and I were watching a children’s show one Saturday morning, he saw there a unicorn. He is so amazed that he even asked me, “Mom, where could see a real unicorn?” I told him, “Not at all, son. A unicorn is just a legendary horse-like animal with a pointed horn on its forehead. It is not real. Remember when we went to the Zoo? There is no unicorn there – only zebras and horses.” I can see the disappointment on his face but I want him to know the truth instead of having any false hopes.

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Five Ingredients for a Killer Blog Post

By Sandra D’Souza

Writing a blog post is just one of many ways to boost a business (or personal) website. But admittedly, the real challenge is making sure that your post will connect with your audience. Here are five of my favourite ingredients when crafting a high-performing blog post:

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5 Tips To Get You Blogging The Right Way

By Sandra D’Souza

Simple layout is best. Too much clutter will distract your readers from the content which is the real reason they are on your blog. Avoid placing any irrelevant content and ads within the blog posts and make it easy for users to navigate from one post to the next.

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Facebook Now Lets You Edit Text on your Published Posts – Finally!

Many social media and marketing managers have experience the annoyance and disturbance after realizing a typo error on their published posts on Facebook. Gosh! Who would want to have haters on this social media world just because of a spelling error? No one, I’m pretty sure.

Fortunately, Facebook recently made the choice to allow its users to revise any text from their old posts. Before, and I’m sure anyone would agree, it was somewhat upsetting when all you could do was delete your previous post just to correct it – more or less it is because even the likes and comments would be deleted. But worry no more! All you need to do now is look for the down-pointing arrow on your post, click “Edit Post”, type in the revisions you want to make, and click “Done Editing.”

Facebook, this is something that I’m perfectly sure all users will LIKE!

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