17 SEO Myths You Should Leave Behind in 2014

As my son and I were watching a children’s show one Saturday morning, he saw there a unicorn. He is so amazed that he even asked me, “Mom, where could see a real unicorn?” I told him, “Not at all, son. A unicorn is just a legendary horse-like animal with a pointed horn on its forehead. It is not real. Remember when we went to the Zoo? There is no unicorn there – only zebras and horses.” I can see the disappointment on his face but I want him to know the truth instead of having any false hopes.

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Five Ingredients for a Killer Blog Post

By Sandra D’Souza

Writing a blog post is just one of many ways to boost a business (or personal) website. But admittedly, the real challenge is making sure that your post will connect with your audience. Here are five of my favourite ingredients when crafting a high-performing blog post:

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5 Tips To Get You Blogging The Right Way

By Sandra D’Souza

Simple layout is best. Too much clutter will distract your readers from the content which is the real reason they are on your blog. Avoid placing any irrelevant content and ads within the blog posts and make it easy for users to navigate from one post to the next.

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Facebook Now Lets You Edit Text on your Published Posts – Finally!

Many social media and marketing managers have experience the annoyance and disturbance after realizing a typo error on their published posts on Facebook. Gosh! Who would want to have haters on this social media world just because of a spelling error? No one, I’m pretty sure.

Fortunately, Facebook recently made the choice to allow its users to revise any text from their old posts. Before, and I’m sure anyone would agree, it was somewhat upsetting when all you could do was delete your previous post just to correct it – more or less it is because even the likes and comments would be deleted. But worry no more! All you need to do now is look for the down-pointing arrow on your post, click “Edit Post”, type in the revisions you want to make, and click “Done Editing.”

Facebook, this is something that I’m perfectly sure all users will LIKE!

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Australian B2Bs: the Social Media Challenge

Last month, a government-funded study entitled Australia’s Social Media Presence in 2012: The Roadmap for 2013, revealed some surprising news: Australian B2B businesses are struggling with their online profiles, electing not to use social media to its full advantage because of a mistaken belief that social media is all about the individual and not the company. The most influential B2B companies in the social media sphere include The Commonwealth Bank, Telstra, Vodafone and BMW, yet the majority of companies are falling behind because they feel that online marketing is mainly a B2C company strategy.

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