Many businesses often make the mistake of focusing solely on one marketing method. Some concentrate on SEO and online marketing while forgetting the appeal of traditional marketing. Others, meanwhile, refuse to acknowledge the marketing power and reach of the Internet.
If you want to attract more customers, generate more conversions, and earn bigger revenues, you should take a holistic approach to promoting your business and creating brand awareness. According to comScore, 82% of local searchers conduct an offline follow-up via an in-store visit. This simple fact underscores the importance of creating an integrated marketing campaign that utilises both online and offline strategies.