Creating and publishing good content is a sure-fire way to get greater online visibility and expand your field of influence. But did you know that you don’t have to create meaningful content all the time to achieve your online marketing goals? Believe it or not, you can just find good content online and share them with your community to improve your influence.
This strategy is known as content curation. Considered as the “lesser known brother” of content creation, content curation is, according to Beth Kanter, the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organised way around a specific theme. When you curate content, you hand-pick web content you consider to be the most relevant and highly suitable for the needs, interests, and wants of your online community.