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Winning Content Strategies for B2B Marketers

By Sandra D’Souza

Over the last few years, it has become a common practice among business-to-business (B2B) marketers to use ebooks as their bait to hook web visitors into helping them generate leads or make conversions. However, ebooks are not the only type of content these marketers can use to attract the attention of their prospects. There are other content marketing strategies they can utilise to achieve their respective business goals and objectives.

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How to Make Your Content Marketing Strategies More Google Hummingbird-Friendly

Image sourced: Twin Design / Shutterstock.com

Ever since Google released its Hummingbird update in 2013, the face of online search has changed significantly. Gone are the days where creating keyword-laden articles and blog posts is the norm. Today, you have to change your content marketing strategies if you want Google Search to positively rank your articles or blogs. But how do you exactly make your content marketing tactics more Hummingbird-friendly?

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Content Marketing and How Using NewzSocial Can Help You Nail It on the Head

Providing your audience with good and relevant content is one of the vital ingredients of a successful social media and online marketing campaign. In fact, even Matt Cutts, head of Google’s web spam team, said himself that “good content trumps SEO.” Just take a look at the success of websites like Buzzfeed and Wikipedia. These two websites are very popular because they provide their audience with a wide variety of content that is informative, interesting, and highly “shareable” on social media sites.

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Integrating Offline and Online Marketing

Integrating Offline and Online Marketing Strategies to Attract More Customers

Many businesses often make the mistake of focusing solely on one marketing method. Some concentrate on SEO and online marketing while forgetting the appeal of traditional marketing. Others, meanwhile, refuse to acknowledge the marketing power and reach of the Internet.

If you want to attract more customers, generate more conversions, and earn bigger revenues, you should take a holistic approach to promoting your business and creating brand awareness. According to comScore, 82% of local searchers conduct an offline follow-up via an in-store visit. This simple fact underscores the importance of creating an integrated marketing campaign that utilises both online and offline strategies.

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17 SEO Myths You Should Leave Behind in 2014

As my son and I were watching a children’s show one Saturday morning, he saw there a unicorn. He is so amazed that he even asked me, “Mom, where could see a real unicorn?” I told him, “Not at all, son. A unicorn is just a legendary horse-like animal with a pointed horn on its forehead. It is not real. Remember when we went to the Zoo? There is no unicorn there – only zebras and horses.” I can see the disappointment on his face but I want him to know the truth instead of having any false hopes.

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