By Sandra D’Souza
Award-winning Hollywood actor and producer Kevin Spacey discusses the impact of storytelling for content marketing at the recent Content Marketing World 2014 in Cleveland, Ohio.
By Sandra D’Souza
When working on their Google AdWords accounts, most marketers focus their attention on researching regular or traditional keywords. After all, these keywords enable their ads to be displayed for relevant searches. What many marketers and businesses don’t realise is that utilising negative keywords in their PPC (pay per click) campaigns is just as important.
For many bloggers, one of their primary goals is to increase their blog’s readership. After all, it can be fulfilling and rewarding to know that many people care about and are religiously following each and every post you make. However, according to content marketing expert Danny Brown, wanting more readers and actually having more readers are two separate things. On this day and age when people can easily set up a blog on their own, competition has become stiffer than ever. In addition, not many people have the time to invest in reading lengthy articles.
Creating and publishing good content is a sure-fire way to get greater online visibility and expand your field of influence. But did you know that you don’t have to create meaningful content all the time to achieve your online marketing goals? Believe it or not, you can just find good content online and share them with your community to improve your influence.
This strategy is known as content curation. Considered as the “lesser known brother” of content creation, content curation is, according to Beth Kanter, the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organised way around a specific theme. When you curate content, you hand-pick web content you consider to be the most relevant and highly suitable for the needs, interests, and wants of your online community.
By Sandra D’Souza
There is no doubt that Facebook is one of the most popular social marketing platforms these days. Everyday, millions of people across the globe are logging on the site and spending a considerable amount of their time sharing and liking posts and content with their friends. This is one of the main reasons why brands and marketers are keen on using Facebook as one of their main online marketing channels.
