By Sandra D’Souza
Kraft Foods has been able to make content marketing work for its business by measuring its Return on Investment (ROI). By studying the response of its audience, the company tailors its marketing for them and achieves higher returns.
Measuring ROI streamlines marketing strategy
When buying a new house, you need to study the property carefully to ensure you make the most out of your investment. Assess the indoors and the outdoors, and every nook and cranny to check for repairs. A fixer upper may be cheap at first, but it may end up being more costly than a house that is already in mint condition.