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Measuring ROI is Kraft Foods’ secret spice for effective content marketing

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By Sandra D’Souza

Kraft Foods has been able to make content marketing work for its business by measuring its Return on Investment (ROI). By studying the response of its audience, the company tailors its marketing for them and achieves higher returns.

Measuring ROI streamlines marketing strategy

When buying a new house, you need to study the property carefully to ensure you make the most out of your investment. Assess the indoors and the outdoors, and every nook and cranny to check for repairs. A fixer upper may be cheap at first, but it may end up being more costly than a house that is already in mint condition.

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Win More Customers Through Story-Telling

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By Sandra D’Souza Take your content marketing initiatives to the next level by accompanying them with a compelling story.  A well-planned tale can win your clients’ hearts and make them come back for more.

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Kevin Spacey Unravels the Power of Storytelling for Content Marketing

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By Sandra D’Souza

Award-winning Hollywood actor and producer Kevin Spacey discusses the impact of storytelling for content marketing at the recent Content Marketing World 2014 in Cleveland, Ohio.

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Paid Search: Simple Strategies to Power Up Negative Keywords

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By Sandra D’Souza

When working on their Google AdWords accounts, most marketers focus their attention on researching regular or traditional keywords. After all, these keywords enable their ads to be displayed for relevant searches. What many marketers and businesses don’t realise is that utilising negative keywords in their PPC (pay per click) campaigns is just as important.

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A Step-by-Step Guide to Syndicating Your Blog

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For many bloggers, one of their primary goals is to increase their blog’s readership. After all, it can be fulfilling and rewarding to know that many people care about and are religiously following each and every post you make. However, according to content marketing expert Danny Brown, wanting more readers and actually having more readers are two separate things. On this day and age when people can easily set up a blog on their own, competition has become stiffer than ever. In addition, not many people have the time to invest in reading lengthy articles.

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