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Two Major Elements of an Effective Content Marketing Strategy

Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.

Robert Rose

Consider the following statistics from a research on Australian businesses conducted by the Content Marketing Institute:

  • 89% of the businesses engage in content marketing activities, with the aim to drive “profitable customer action”.
  • Of these businesses, only 37% of them have a documented strategy, as opposed to a verbal one
  • Content marketers felt the effectiveness of their strategy was less this year than last year (29% as opposed to 33%). But 44% of those who documented their strategy had a better result from content marketing activities.

Content marketing is engaging people while providing relevant and valuable information to either alter or enhance their consumption pattern. The above statistics reflect three things: the need for a strategy, the need to document the strategy, and finally, the need to analyse the effectiveness against preset objectives.

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Is it possible to track ROI of content marketing and win customers at the same time?

Yes, it is possible; when marketers use the correct approach for tracking ROI. This blog post will outline the approach to guide them in creating compelling and effective content, and turn audiences into customers. 

According to the report of the ALF Business Development, about 43% of brands have been monitoring the return on investment (ROI) of their content marketing. 62% of those surveyed said they find web traffic as the most reliable metric to track the performance of their content marketing. Nevertheless, these brands state that they still find it difficult to attract audiences, and convert them into customers.

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5 Secrets to Creating Great Headlines That Catch Your Audience’s Attention

If there’s one part of your content that it is extremely important, it’s got to be your headline. Headlines are what your audience see first when they happen to catch a glance on your articles. They also encourage people to check out each and every post you make on your website or blog.

But if you think headlines are just for grabbing attention, think again. According to Copyblogger.com, great headlines can also communicate a full message to their intended audience. With people’s shrinking attention span, a great headline is just the thing you need to get your point across.

But how exactly can you make your headlines irresistible and note-worthy?

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A Glance at This Year’s Top 10 Digital Marketing Highlights

By Sandra D’Souza

As 2014 comes to an end, we take a look at some of the major developments in the sphere of digital marketing. Here’s a rundown of the 10 digital marketing trends of the year.

Take a step back to move forward

Chambers inside medieval castles are often lined with metal sconces so that torches can light the way of the dark hallways and prevent people from stumbling. In the same manner, businesses need to look back at the beacons that lighted the way of digital marketing in 2014. This is especially important, as majority of various organisations plan to raise their budget for digital marketing by 17% in 2015. So how can we make the most out of our investment? We need to remain well-informed of the trends that emerged this year, so that we can improve on how we reach out and relate to our prospective customers.

Let’s take a look at the Top 10 trends that rocked the digital marketing landscape in 2014.

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b2b content marketing strategy

What makes B2B content marketing effective?

By Sandra D’Souza

Business-to-business content marketing is more effective in organisations that document their strategy, the report of the Content Marketing Institute, MarketingProfs and Brightcove states. Content marketing is also more successful in organisations that supplement it with a structure, and allocate more funding for it.

2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute

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