There’s no denying it: Content marketing is here to stay. For SMEs without the marketing budgets of large corporations, it’s one of the most effective ways to grow your business and build a solid presence online.
But what is it, exactly?
Content marketing relates to the information you share with your audience online. This includes blog posts, social media content, video marketing, and webinars. If you’re new to content marketing, it can be overwhelming—but we’re here to help!
Here are six of the most common content marketing questions (and the answers to each one!) to get you started on your journey of bringing effective and engaging content to your target audience: