By Pat Gudhka
Living in a world full of technology it has become impossible not to take advantage of social media when it comes to growing and maintaining a successful business. Like anything else that is worthwhile, using social media for your business can be hard work. However, if you use it properly it can deliver excellent results that are long lasting. Of course this is exactly what you want so keep reading and you will find social media success!
There are several social media platforms to choose from and all of them have a positive way to help boost your success rates. The key is to figure out which platforms offer what. Consider who your target audience is and this will help you decide which platforms to focus the right amount of energy on. For the purpose of this article we will focus on the top four social media platforms: Facebook, Pinterest, Twitter and LinkedIn.
Twitter has become a massive social media platform. While many people are intimidated by Twitter, once you get the hang of tweeting you will find out just how valuable it can be to your business. Twitter has over 250 million users. While people of all ages and walks of life use Twitter, the average user is young (between the ages of 18 and 30) and affluent in a large variety of internet applications. Twitter is a great platform for B2B (business to business) and B2C (business to customer) relations. Using Twitter puts you in the light of an expert in your field and is a perfect way to mine for both customers and prospective employees.
Pinterest is the newest social media platform. Although it only has about 12 million users it is growing at a fast pace. If your target consumer is women then this is an excellent platform choice as the majority of Pinterest users are female. The type of businesses that find the most success with Pinterest are restaurants, retail stores and beauty stores such as hair and nail salons and spas.
Most everyone on the planet knows about Facebook. Currently it has over 800 million users making it the largest social media platform in the world. Facebook is good for any type of business because there is no specific profile for its users. Both men and women use is. People of all ages use it. People from all walks of life and all areas of the world use it. So, no matter whom your target audience is you cannot go wrong with Facebook. Not only does Facebook get your name and product/service out there, it also allows you to develop personal relationships with your clientele.
LinkedIn is the newest platform for businesses. In the beginning LinkedIn was developed for the use of individuals. The newest development with this platform is company pages. The reason that this change has occurred is that the site owners realized that it was an excellent was for business to business marketing. It is also a great way to find new customers and employees, and with over 150 million current users, LinkedIn is possibly the next best thing for business owners.
If you are still unsure what form of social media to use for your company, ask your customers. They are the best ones to garner this type of information from since they are the ones who keep you afloat. Whatever you decide, remember to give it all you have since it is one of the best ways technology has to offer when it comes to building credibility and brand awareness.
This article originally appeared on http://www.learnmarketing.com.au/social-media/how-to-get-the-most-out-of-social-media/