How Do You Know Which Social Network is Right for Your Company?

By Pat Gudhka

If you are a business owner it is very likely that people have told you a million times that you should be using social media to help boost your business and drag it into the 21st century. If you have not done so yet you should be taking this advice very seriously. Social media not only increases sales, but it also increases customer retention. These things are true even if you run a small business. This is something that many companies make incorrect assumptions about. In this case, size really does not matter. Social media platforms are not just for large businesses; they work just as well, if not better, for smaller businesses. They even work well for mom and pop companies. Now that you know this and are (hopefully) ready to dive into the world of social media, how do you know which network is right for you? Read on to find out!

Calling in the Professionals

I want to start with this option because not everyone is familiar with the aspects of using social media for business or personal reasons. If this is you and you don’t have anyone to turn to, calling in a professional can do you a great service. There are people who specialize in social media networking for businesses and they will be able to tell you just what platform(s) are the best for your type of business.


We begin by discussing Facebook since it is hands down the most popular form of social media with Twitter following in a close second. Facebook is by far the most popular social media network for all sorts of businesses and thus can give your brand the most exposure online. Even if another platform may be best for your particular company, using Facebook too certainly cannot hurt you. Now keep in mind what products or services you offer though. The top Facebook users fall into two separate categories; people between the ages of 25 and 34 and people between the ages of 45 to 54. The amount of men and women who use Facebook is a pretty even split, plus the majority of users have some form of higher education.


If your products and services are targeted towards the younger urban type of crowd then Twitter is perfect for your business. Demographic information shows that the largest number of Twitter users is African American and this can be helpful to your company depending on what you are offering. Again, it all depends on your target audience. Also keep in mind that the majority of Tweeters live in larger cities, so if your company is located in a large city Twitter may be your best plan of action.

Other popular platforms are LinkedIn and Pinterest. Each has its own upsides and downsides. The bottom line though is why chose? When it comes to marketing and social media, it is best to use all of the above. From there you can chart the results. Once you see what works best for your business you can focus more energy on it. It is all about testing and tracking. Open up accounts on all the top social media platforms and reassess the results in thirty days to see where you stand.

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