Instagram has grown to be one of the most popular and successful social media platforms today. It’s basically a social network that allows users to share their experiences, thoughts, and opinions through amazing photos and even videos.
An account filled with great photos promoted the right way can help lead to having a large number of followers which could make someone—or even a dog or a cat—a so-called Instagram influencer. As such, by knowing and applying the right Instagram marketing tactics, your brand can be quite popular and influential on the social network, too.
Read on to discover key tips that can help your business effectively leverage Instagram’s marketing potential.
Use Effective Hashtags
If you want to know how your online customers are reacting to your products, you can try putting relevant hashtags on your posts. You can take this a step further by creating unique and interesting hashtags that represent what you stand for or what you want to communicate. Remember that, as simple as they may be, hashtags can boost your social media marketing efforts and make more people talk about your brand.
To find out if your brand’s hashtag is trending, you can use Instagram’s search function. You will then be redirected to a page that contains the hashtag as used by different people as part of their photo or video posts. This should give you a better idea of the reach it has achieved and if you should continue using the hashtag or come up with a new one. And since hashtags can be used in conversations about what you offer, they can also tell you if your products or services are garnering positive reviews or if they need to be improved.
Instagram is often described as a social network for the visually creative and interesting. As such, it makes perfect sense to be interesting when it comes to what you post as well. For example, you should make it a point to write captions that can spark interest in your followers to accompany your Instagram photos or videos.
Many brands are following this advice by creating teaser posts. Teaser posts can be in the form of a “sneak peek” of an upcoming product or event—something that you can talk about without giving too much information until the official launch. By coming up with a photo and caption that sparks interest and encourages discussion, you’ll be able to drum up more buzz around your brand and what you’re trying to promote.
Regram As Needed
Another useful tip brands can follow in their Instagram marketing efforts is regramming photos. Regramming happens when brands post a photo on their account which was originally posted by someone else. It’s a user-generated content strategy which can deliver fresh content for your brand.
The practice of regramming can motivate your followers to upload content that’s worthy to be re-shared. This gives them a feeling of achievement and, for you, more content to work with. Regramming can also be part of a promo or campaign, resulting in even more engagement. However, before regramming any content, you should ask permission from the original owner and make sure that you tag them in your post. When done right, it’s a win-win for both parties.
Use Instagram Stories
Instagram Stories is a feature that lets users post photos and videos that will disappear after one day. These photos and videos appear in a bar at the top of your feed, giving them a prominent place in terms of attracting attention. Because of this, users are more likely to view it right away which is a fact your brand should not ignore. Instagram Stories also have interesting features such as the boomerang, different font styles, emojis, and rewind and live videos that marketers can use to create short and entertaining posts that attract more attention.
In a nutshell, brands can use Instagram Stories to create unique, special content that can attract the attention of their followers as well as build a positive brand impression and reputation based on creativity and “not being boring.”
Get Expert Help
Just like in life, we all need someone to guide us in learning and achieving a certain goal. If your business is struggling to make a marketing impact on Instagram or in social media in general, we at Curate Bee Digital are here to guide you.
We are a digital marketing agency based in Sydney, Australia that provides a host of digital marketing services such as SEO-SEM, content marketing, PPC, and social media marketing that are designed to boost your brand’s online presence. If you are interested to know more, don’t hesitate to contact us.