Providing your audience with good and relevant content is one of the vital ingredients of a successful social media and online marketing campaign. In fact, even Matt Cutts, head of Google’s web spam team, said himself that “good content trumps SEO.” Just take a look at the success of websites like Buzzfeed and Wikipedia. These two websites are very popular because they provide their audience with a wide variety of content that is informative, interesting, and highly “shareable” on social media sites.
However, creating good content is often one of the major roadblocks experienced by many businesses and online marketers. Often times, it is the cause of bottlenecks and delays for most of their projects because of the following reasons:
- Preparing content is difficult and time-consuming
- Not everyone is a talented writer or photographer.
- Sharing content on social media requires consistency.
Then, there’s also the issue of engaging your audience. Even if you have come up with a good content and posted it on social media sites, it doesn’t necessarily guarantee that your audience will eat it up like pie in a pie-eating contest. While 86% of marketers say social media is important to their business and acknowledge the fact that it can make a huge impact on their profitability and online visibility, 88% are having difficulties engaging their audience properly and only 13% say they can measure the outcome.
See the challenges of creating and posting good content online?
Despite the difficulties that go with it, however, content marketing and curation is very important, as pointed out by Matt Cutts. It attracts prospects and helps establish you as an expert in your niche or industry. It also paves the way for engaging your audience, as well as the creation of online communities and loyal brand advocates.
Fortunately, there is a program that allows you to conveniently and easily manage your overall outbound social media campaign, including content marketing. NewzSocial’s platform for outbound social media marketing allows marketers and businesses to execute social media campaigns that attract visitors and scale audience engagement.
Basically, it simplifies the process of creating content and engaging one’s audience by connecting and aligning groups within an organisation on individual expertise. By connecting groups based on individual expertise—not experience—the software allows members of your staff to contribute what they know best without having to become social media experts themselves.
And since consistency is key when it comes to content marketing for social media, NewzSocial helps create consistent messages and approaches, and delivers them to a targeted group of audience, thus, improving the impact of your brand. The software also eliminates the often tedious and time-consuming process of creating and posting content as it can replicate campaign processes and workflows.
Indeed, this platform is a huge help for businesses and marketers that are still struggling with content marketing and audience engagement. If you’re one of them, then it makes perfect sense to give NewzSocial’s platform a shot. Because everything you put online is a reflection of who you are and what you represent, you will need all the tools you can get to ensure that your social media and online marketing campaigns are a huge success.