A Beginner’s Guide to Influencer Marketing

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By Sandra D’Souza

Having the ability or being able to work with someone who has the ability to influence others and affect change is a powerful attribute many marketers want to posses. After all, having the capability to easily convince others to do something simply by virtue of being popular or an expert in your field can definitely have a huge impact on the success of your business. This thought process, along with other factors, gave rise to what we know today as influencer marketing.

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The ‘Flat’ Look – Passing Trend or Strategic Move?

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By Pat Gudhka

Flat design is getting more and more popular with each passing day, and while people often dismiss this style of design as simply altering the aesthetic component of a digital product, take a look deeper and you’ll notice a lot more strategy behind the ‘flat’ look.

Despite the restraints of minimalism, flat design offers sophistication and complexity. It aims to embrace the limits of the screen, streamline designs, make exploring the web easier and faster, and often more functional. It trades in the gradients for plain colours, a reaction to the smothering skeuomorphic designs that we see everywhere.

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User Experience: The Terms You Need To Know

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By Pat Gudhka

General terms used in UX and their definitions:

Accessibility

The attributes and characteristics of a system allowing people with limited vision, hearing, dexterity, cognition or physical mobility to interact effectively with a website. Guidelines are available and certain standards can often be enforced in some markets.

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