How to Manage Local Listings to Get Bigger ROI

By Sandra D’Souza

For both online and offline businesses, taking advantage of local search listings is a great way to get more exposure and, therefore, attract more potential customers. It helps advertise your business where local customers are looking. It is also more cost-effective and it can provide you with better return on investment, or ROI, as compared to print ads and other traditional forms of marketing.

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#AskThicke Hashtag Backfires On Robin Thicke Q&A With VH1

Social media is a great way to interact with your followers, but some brands and businesses often forget that it can be a double-edged sword. There are many ways social media can go wrong and giving people 100% free reign over a particular marketing stint is one of them.

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Types of Images that Encourage Social Media Engagement

“Use a picture. It’s worth a thousand words.” In 1911, famous American editor and journalist Arthur Brisbane wrote this message on a newspaper article discussing journalism and publicity. While written content is indeed a powerful tool for communication, expression, advertising, and marketing, there is something about pictures or visual images that make them more potent and effective at attracting attention and conveying messages.

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5 New Twitter Features That Are Tailor-Made for Marketers

By Sandra D’Souza

Using Twitter has proven to be one of the most effective and inexpensive ways to build brand awareness, attract more prospects, and reach out to your customers. In fact, many marketers will agree that it is fast, efficient, and reliable. And perhaps the biggest advantage of this form of online marketing is that sending tweets doesn’t cost a thing, unlike creating printed ads and newsletters.

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Common Mistakes to Avoid on Pinterest

Pinterest is one of the fastest-growing content sharing sites on the web today. These days, thousands of people are using it to find various things online—from purses, recipes, and hotels to memes and quotations. In the United States, even the police use Pinterest to reconnect missing items to their owners. This is one of the many reasons why there are a growing number of brands and businesses that use Pinterest to reach out to their customers.

But just like any marketing strategy, there are crucial mistakes you should avoid if you want to successfully incorporate Pinterest in your overall digital marketing strategy. Discussed below are some of them.

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