The key to a successful business lies in having a strong presence in the virtual world. The dynamic nature of digital marketing can seem a bit daunting, but read on to tap into the current trends in the industry and to use it to your advantage.
For almost a decade, Mark Zuckerberg and his team at Facebook chose to keep animated GIF images out of their social platform as they felt it would make the pages chaotic and affect user experience. But, now, Facebook has finally decided to give animated GIFs the green flag, albeit on an experimental basis.
Creating a social media presence for your business calls for a strategic approach to achieve success. Here are some tips to get you started.
Enterprises in Australia need to establish a social media presence for their business as more than half of customers use social media daily. An average Australian owns three internet enabled devices such as a smartphone, a laptop and a tablet. About 93% of Australians are active on Facebook, while 28% have a LinkedIn account and 26% use Instagram, according to the Sensis Social Media Report.
By Sandra D’Souza
A new social media platform known as “Ello” has made waves on the internet on the promise of being ad-free.
A Social Media Platform just for you?
For many Facebook users, scrolling down their news feed can be a way to procrastinate or keep tabs on their friend’s lives. Some posts can make you laugh, while others simply pique your interest. As you scroll down the page, you chance upon articles on weight loss supplements, online sale of gadgets and similar others that you have not liked or followed. Do you find this annoying? Or do you simply ignore these ads and move along?
Over the last couple of years, Pinterest has become one of the most popular and fastest-growing social media sites in the world. According to Forbes.com, since the site was launched in March 2010, it has attracted 70 million users and the figure is expected to grow further in the future. This makes Pinterest a very attractive online marketing channel to drive traffic to your site, and creating brand awareness among new audiences.
But before you can determine whether Pinterest fits the strategy for your business, it is important to determine who are using this social media platform: