Instagram has grown to be one of the most popular and successful social media platforms today. It’s basically a social network that allows users to share their experiences, thoughts, and opinions through amazing photos and even videos.
It’s no secret that social media giants such as Facebook, Instagram, and Twitter have given us a chance to engage and make meaningful connections. Often, a specific key in the keyboard helps with this: The hashtag (#).
Numerous social media platforms have been created and developed through the years. However, one platform currently rules the social media landscape: Facebook. With over 1.39 billion users, Facebook continues to evolve with more features being added to make user experience more meaningful. With its growth and prominence, Facebook is usually seen as the most important social media business platform for marketers.
It may be hard to imagine that, years ago, people primarily used direct mail (a.k.a. snail mail) and landlines to communicate with their loved ones in far-away places. With technological innovation, particularly the arrival of social media, all that has changed.
Ever since its birth, social media has become an avenue for engagement and communication for people from different parts of the world. In digital marketing parlance, engagement can be in the form of likes, reactions, shares, comments, retweets, and hashtags.