By Pat Gudhka
Flat design is getting more and more popular with each passing day, and while people often dismiss this style of design as simply altering the aesthetic component of a digital product, take a look deeper and you’ll notice a lot more strategy behind the ‘flat’ look.
Despite the restraints of minimalism, flat design offers sophistication and complexity. It aims to embrace the limits of the screen, streamline designs, make exploring the web easier and faster, and often more functional. It trades in the gradients for plain colours, a reaction to the smothering skeuomorphic designs that we see everywhere.