By Sandra D’Souza
Email marketing is one of the most popular and widely used methods to reach potential customers and generate leads. It is more cost-effective than traditional forms of advertisingand its results are quick and immediate. It is relatively easier to create and monitor, too. But before you incorporate this particular marketing method into your overall digital strategy, it is important for you to understand several key principles behind email marketing. Having a clear understanding of what email marketing is all about can help you develop better strategies, which could lead to better results and bigger profits.