By Sandra D’Souza
As 2014 comes to an end, we take a look at some of the major developments in the sphere of digital marketing. Here’s a rundown of the 10 digital marketing trends of the year.
Take a step back to move forward
Chambers inside medieval castles are often lined with metal sconces so that torches can light the way of the dark hallways and prevent people from stumbling. In the same manner, businesses need to look back at the beacons that lighted the way of digital marketing in 2014. This is especially important, as majority of various organisations plan to raise their budget for digital marketing by 17% in 2015. So how can we make the most out of our investment? We need to remain well-informed of the trends that emerged this year, so that we can improve on how we reach out and relate to our prospective customers.
Let’s take a look at the Top 10 trends that rocked the digital marketing landscape in 2014.