Facebook has just made it even easier for its 900 million consumer and business users to connect with each other. Currently, consumers rely on Facebook Pages to learn updates and get in touch with their favorite brands, an opportunity that Facebook saw to introduce an easier way for both sides to interact. And so far, businesses have flocked to try out this latest offering.
From the late 1970s to the year 2015, the online world has seen many digital advertising techniques that stayed a few years and fizzled out soon after – these included electronic direct mailers, banner ads, pop-up ads, pop-under ads and lastly, pay-per-click ads. At a time when strategies ebb away before we know it, it’s important that online advertising budgets be allocated wisely.
We give you five out-dated advertising strategies and the reasons why you should stay away from them:
“I’ve heard so much about social media marketing, but I don’t really know what it means or what I should do about it.”
When being introduced to the world of social media for the first time, it isn’t unreasonable to feel overwhelmed and confused at where to start. But in today’s world where so many of us have our faces buried deep into our smartphones during our commute and open Facebook in the morning like previous generations opened the newspaper, it is safe to say that social media marketing is indeed ingrained in our day to day lives. We’re either using it for our own businesses or are being influenced by it, whether you know it or not. It is practically unheard of to not have an online presence today but for smaller or local businesses that aren’t up to date yet, knowing where to start can be the tricky bit. So here are my first questions when approaching the subject.
Remember the good old days when watching TV was like eating off a set menu; you just pick and choose what you want? Or how catching an episode of your favourite soap meant being in front of the television in time, lest you miss an unexpectedly delicious twist in the tale?
A commonplace adjective that mysteriously captures the essence of digital marketing industry in 2015 is volatile. Marketers have realised that analysing and adapting to a volatile industry demands intuition, intelligence and undoubtedly loads of relevant information – information on what was, what is and what possibly will be.
With dynamism at its crux, 2015 highlighted emerging trends like real-time marketing and responsive web design. Let’s take a peek at the four revolutionary digital marketing trends that made a mark this year.