Online Profile is a Must for Your Business

Still Don’t Have an Online Profile? Here’s Why It’s a Must for Your Business

Any business that does not yet have an online profile is perhaps not aware of the many benefits that come with it and an accompanying social media strategy. Just look at established companies—the likes of Amazon, Google, Dell, and Microsoft are using their online presence to grow and are experiencing immense success.

These companies were early adopters of the internet and established their brand profile online. They also leverage social media to its maximum, continually sharing interactive and engaging content with their customers. With these big businesses as real life examples, it goes without saying that having an online profile for a business, especially small and medium-sized enterprises or SMEs, is a step into the right direction.

But just in case you need more convincing, read on!

Read more

Win with your Evergreen Content

5 Important Steps to Win with your Evergreen Content

Digital marketers know that evergreen content keeps bringing readers back to your website. Wikipedia pages are a great example of evergreen content—that which remains fresh or relevant, and doesn’t lose appeal with time.

News articles, blogs on current affairs, and quarterly statistical reports are some examples of content that might be popular for a period of time, but are not evergreen. List based content like FAQs and How-to articles for beginners are some that never go out of style and will constantly bring visitors to your website. Let’s look at 5 important steps to win with your evergreen content:

Read more

Customer Service Experience with Facebook Chatbots

Leveling up the customer service experience with Facebook chatbots

Facebook has just made it even easier for its 900 million consumer and business users to connect with each other. Currently, consumers rely on Facebook Pages to learn updates and get in touch with their favorite brands, an opportunity that Facebook saw to introduce an easier way for both sides to interact. And so far, businesses have flocked to try out this latest offering.

Read more

5 Obsolete Digital Advertising Trends You Should Avoid

Rethinking Digital Advertising: 5 Outdated Trends You Should Avoid

From the late 1970s to the year 2015, the online world has seen many digital advertising techniques that stayed a few years and fizzled out soon after – these included electronic direct mailers, banner ads, pop-up ads, pop-under ads and lastly, pay-per-click ads. At a time when strategies ebb away before we know it, it’s important that online advertising budgets be allocated wisely.

We give you five out-dated advertising strategies and the reasons why you should stay away from them:

Read more

My first 5 questions about social media marketing

“I’ve heard so much about social media marketing, but I don’t really know what it means or what I should do about it.”

When being introduced to the world of social media for the first time, it isn’t unreasonable to feel overwhelmed and confused at where to start. But in today’s world where so many of us have our faces buried deep into our smartphones during our commute and open Facebook in the morning like previous generations opened the newspaper, it is safe to say that social media marketing is indeed ingrained in our day to day lives. We’re either using it for our own businesses or are being influenced by it, whether you know it or not. It is practically unheard of to not have an online presence today but for smaller or local businesses that aren’t up to date yet, knowing where to start can be the tricky bit. So here are my first questions when approaching the subject.

Read more