Digital marketing tips for small businesses

SME Talk: How to Make Digital Marketing Work for You

Digital marketing is a great tool for businesses of all types and sizes. By harnessing the power of the internet you can gain additional leads, promote and market your products or services better, build brand awareness, and have a more awesome online presence.

Don’t believe anyone that says digital marketing is just for the big companies though—it can also be a key to success for SMEs. However, just because you have a website doesn’t mean you’re going to reap all its benefits. You’re going to need an online strategy and utilise digital tools to truly make digital marketing work for you. If you run a small business, we’ve come up with several key tips to help you get started.

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A Spooky Message From Team Bee

A Spooky Message From Team Bee

5 Trends That Are Currently Shaping the Digital Marketing Scene

Digital marketing is an ever-evolving practice. It includes many different platforms and channels, with each one experiencing their fair share of constant innovation. From social media marketing to website user experience (UX), digital marketing encompasses every part of a brand’s online presence. This is important because not having an optimised online profile means you’re definitely missing multiple opportunities—hey, everyone’s online nowadays, right?

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Persistent Myths About Digital Marketing Debunked

Persistent Myths About Digital Marketing, Debunked!

To have a full understanding of digital marketing and remove any misconceptions it must first be defined.

Digital marketing can mean a lot of things; it’s a bit of an umbrella term. Simply put, it’s the marketing of a product or service via digital technologies. That can mean online, through mobile devices, display advertising, or any other digital medium.

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We Answer 6 of the Most Common Content Marketing Questions!

There’s no denying it: Content marketing is here to stay. For SMEs without the marketing budgets of large corporations, it’s one of the most effective ways to grow your business and build a solid presence online.

But what is it, exactly?

Content marketing relates to the information you share with your audience online. This includes blog posts, social media content, video marketing, and webinars. If you’re new to content marketing, it can be overwhelming—but we’re here to help!

Here are six of the most common content marketing questions (and the answers to each one!) to get you started on your journey of bringing effective and engaging content to your target audience:

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