By Sandra D’Souza
There is no doubt that Facebook is one of the most popular social marketing platforms these days. Everyday, millions of people across the globe are logging on the site and spending a considerable amount of their time sharing and liking posts and content with their friends. This is one of the main reasons why brands and marketers are keen on using Facebook as one of their main online marketing channels.
By Sandra D’Souza
Over the last few years, it has become a common practice among business-to-business (B2B) marketers to use ebooks as their bait to hook web visitors into helping them generate leads or make conversions. However, ebooks are not the only type of content these marketers can use to attract the attention of their prospects. There are other content marketing strategies they can utilise to achieve their respective business goals and objectives.
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Ever since Google released its Hummingbird update in 2013, the face of online search has changed significantly. Gone are the days where creating keyword-laden articles and blog posts is the norm. Today, you have to change your content marketing strategies if you want Google Search to positively rank your articles or blogs. But how do you exactly make your content marketing tactics more Hummingbird-friendly?
Providing your audience with good and relevant content is one of the vital ingredients of a successful social media and online marketing campaign. In fact, even Matt Cutts, head of Google’s web spam team, said himself that “good content trumps SEO.” Just take a look at the success of websites like Buzzfeed and Wikipedia. These two websites are very popular because they provide their audience with a wide variety of content that is informative, interesting, and highly “shareable” on social media sites.
Many businesses often make the mistake of focusing solely on one marketing method. Some concentrate on SEO and online marketing while forgetting the appeal of traditional marketing. Others, meanwhile, refuse to acknowledge the marketing power and reach of the Internet.
If you want to attract more customers, generate more conversions, and earn bigger revenues, you should take a holistic approach to promoting your business and creating brand awareness. According to comScore, 82% of local searchers conduct an offline follow-up via an in-store visit. This simple fact underscores the importance of creating an integrated marketing campaign that utilises both online and offline strategies.
