Businesses around the world know for a fact that retaining and gaining new customers are two of the most important things they must do if they want to stay competitive. With that in mind, different digital marketing methods and strategies were created to keep customers informed of new products, events, and services. One noteworthy strategy many businesses use to achieve this goal is creating newsletters.
Content marketing is one of the key areas of a complete, strategic digital marketing plan. However, for those who are coming to content marketing from a background of traditional marketing, it’s important to understand the different ways in which content can be used to grow and connect with users, followers, and customers.
It’s easy to become overwhelmed when creating a new content marketing strategy. However, as long as a few key points are kept in mind and followed, creating content and sharing it online can be a relatively affordable and very effective way to grow business.
The role of your blog, eBook, whitepaper, or video’s title cannot be downplayed. If it doesn’t hook your audience, chances are they aren’t going to go any further with it.
In fact, you have only about five seconds or less to grab their attention and get them to read, watch, or listen. In other words, the title is your content’s chance to make a good first impression. This shows just how valuable titles are when it comes to attracting more eyes to your brand’s content. As such, it’s always wise to put ample attention to crafting good titles as part of your content marketing strategy. If you go for boring, mundane titles, fewer people will consume your content, no matter how good they are inside.
Millennials, generally described as those who were born between 1982 and 2004, account for a large portion of the online audience, with 15-35-year old users making up over half of the global internet population.
As such, they’re a highly important and influential group when it comes to digital marketing. This age group also has significant spending power, and with it comes a great opportunity for brands to harness this power through digital marketing. Although their disposable income may not be as high as those of older generations, millennials still account for 28% of consumer spending, and almost half of them say their purchasing decisions are influenced by social media.
There’s no denying it: Content marketing is here to stay. For SMEs without the marketing budgets of large corporations, it’s one of the most effective ways to grow your business and build a solid presence online.
But what is it, exactly?
Content marketing relates to the information you share with your audience online. This includes blog posts, social media content, video marketing, and webinars. If you’re new to content marketing, it can be overwhelming—but we’re here to help!
Here are six of the most common content marketing questions (and the answers to each one!) to get you started on your journey of bringing effective and engaging content to your target audience: