We Answer 6 of the Most Common Content Marketing Questions!

There’s no denying it: Content marketing is here to stay. For SMEs without the marketing budgets of large corporations, it’s one of the most effective ways to grow your business and build a solid presence online.

But what is it, exactly?

Content marketing relates to the information you share with your audience online. This includes blog posts, social media content, video marketing, and webinars. If you’re new to content marketing, it can be overwhelming—but we’re here to help!

Here are six of the most common content marketing questions (and the answers to each one!) to get you started on your journey of bringing effective and engaging content to your target audience:

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How To Create a Personal Brand

How Do I Create a Personal Brand?

Your personal brand influences how people associate to you, the impression you make, and essentially how people feel about you. While it remains important that you maintain your personal physical appearance by appearing neat and professional, it is equally important to realize that in this digital age, you also have to create and maintain your online personal brand. Happily, there are lots of things you can do to create the positive personal brand you desire, and then nurture it to give yourself the very best chance of success.

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Corporate Branding: How to Do It Right

No matter how big or small your business is, your brand is an integral part of your company. While some business owners and entrepreneurs don’t believe in the importance of branding, many marketing experts will argue that it is one of the elements that make up a successful business venture. But what exactly is branding and why is it important?

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