5 Things To Ponder For An Effective Social Media Marketing Strategy

Creating a social media presence for your business calls for a strategic approach to achieve success. Here are some tips to get you started.

Enterprises in Australia need to establish a social media presence for their business as more than half of customers use social media daily. An average Australian owns three internet enabled devices such as a smartphone, a laptop and a tablet. About 93% of Australians are active on Facebook, while 28% have a LinkedIn account and 26% use Instagram, according to the Sensis Social Media Report.

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It’s time to stop pitting inbound and outbound marketing against each other

Rather than comparing inbound and outbound marketing, companies should combine these two approaches in their strategy. This will allow them to shape their messaging according to the needs of their target audience, and get more customers on-board.

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Is it possible to track ROI of content marketing and win customers at the same time?

Yes, it is possible; when marketers use the correct approach for tracking ROI. This blog post will outline the approach to guide them in creating compelling and effective content, and turn audiences into customers. 

According to the report of the ALF Business Development, about 43% of brands have been monitoring the return on investment (ROI) of their content marketing. 62% of those surveyed said they find web traffic as the most reliable metric to track the performance of their content marketing. Nevertheless, these brands state that they still find it difficult to attract audiences, and convert them into customers.

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5 Secrets to Creating Great Headlines That Catch Your Audience’s Attention

If there’s one part of your content that it is extremely important, it’s got to be your headline. Headlines are what your audience see first when they happen to catch a glance on your articles. They also encourage people to check out each and every post you make on your website or blog.

But if you think headlines are just for grabbing attention, think again. According to Copyblogger.com, great headlines can also communicate a full message to their intended audience. With people’s shrinking attention span, a great headline is just the thing you need to get your point across.

But how exactly can you make your headlines irresistible and note-worthy?

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Some SEO Tips to Drive Traffic to your WordPress Site

By Sandra D’Souza

To raise your WordPress site’s ranking on search engines, you need to build it around some best practices on search engine optimisation. Here are some tips to get you started.

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