The advent of the New Year means one thing for those in the digital realm – newer trends to keep track of! The year 2016 is poised to be one of the best years on social media and we’ve rounded up some of the trends to keep a watch on:
A commonplace adjective that mysteriously captures the essence of digital marketing industry in 2015 is volatile. Marketers have realised that analysing and adapting to a volatile industry demands intuition, intelligence and undoubtedly loads of relevant information – information on what was, what is and what possibly will be.
With dynamism at its crux, 2015 highlighted emerging trends like real-time marketing and responsive web design. Let’s take a peek at the four revolutionary digital marketing trends that made a mark this year.
92.7% of companies that use inbound marketing increase their lead generation. While these statistics may make you want to jump on the inbound marketing bandwagon, there are a few things to consider to get your strategy right, and to drive those conversions through your sales funnel.
A report by HubSpot shows that nearly 78% of internet users conduct product research online before actually going ahead and making a purchase. However, getting potential customers to visit your website is winning only half the battle. You have to make sure that your website creates enough Awareness and Interest to initiate Desire and Action (AIDA).
The key to a successful business lies in having a strong presence in the virtual world. The dynamic nature of digital marketing can seem a bit daunting, but read on to tap into the current trends in the industry and to use it to your advantage.
When was the last time you were able to complete a single task without your attention being whisked away by the pinging of your phone, or a pop-up advertisement that suspiciously advertises exactly what you were searching for on the web the other day?
A hurricane of creativity has blitzed the internet with trolls, memes, witty cartoons, mind-boggling infographics and funny videos of talking Siberian huskies. Faceit, can your blog really compete with a fuzzy singing canine that could put Miley Cyrus to shame?
Yes, it can. You just need to know how.