5 Obsolete Digital Advertising Trends You Should Avoid

Rethinking Digital Advertising: 5 Outdated Trends You Should Avoid

From the late 1970s to the year 2015, the online world has seen many digital advertising techniques that stayed a few years and fizzled out soon after – these included electronic direct mailers, banner ads, pop-up ads, pop-under ads and lastly, pay-per-click ads. At a time when strategies ebb away before we know it, it’s important that online advertising budgets be allocated wisely.

We give you five out-dated advertising strategies and the reasons why you should stay away from them:

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My first 5 questions about social media marketing

“I’ve heard so much about social media marketing, but I don’t really know what it means or what I should do about it.”

When being introduced to the world of social media for the first time, it isn’t unreasonable to feel overwhelmed and confused at where to start. But in today’s world where so many of us have our faces buried deep into our smartphones during our commute and open Facebook in the morning like previous generations opened the newspaper, it is safe to say that social media marketing is indeed ingrained in our day to day lives. We’re either using it for our own businesses or are being influenced by it, whether you know it or not. It is practically unheard of to not have an online presence today but for smaller or local businesses that aren’t up to date yet, knowing where to start can be the tricky bit. So here are my first questions when approaching the subject.

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Now you can write brilliant too.

Do you remember what the last article you read was about? Can you recall why you chose to click on the link and invest your time reading the content? What is it that makes some articles click and share-worthy over others, and what can we learn from them?

Given the ever-increasing impatience of users in the digital sphere, online writers have had to constantly up their game in writing to grab the attention of readers. We recently stumbled across an article that we loved which cuts straight to the chase on the top 10 writing tips and the psychology behind them which includes tips such as shortening your sentences and eliminating weasel words. No fluff, no BS, just good content.

Inspired by the article, we came up with our own top 10 tips that make for brilliant writing. Check it out:

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Snapchat, the New TV

Remember the good old days when watching TV was like eating off a set menu; you just pick and choose what you want? Or how catching an episode of your favourite soap meant being in front of the television in time, lest you miss an unexpectedly delicious twist in the tale?

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Social Trends Marketers Won’t Be Able To Ignore in 2016

The advent of the New Year means one thing for those in the digital realm – newer trends to keep track of! The year 2016 is poised to be one of the best years on social media and we’ve rounded up some of the trends to keep a watch on:

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