Win with your Evergreen Content

5 Important Steps to Win with your Evergreen Content

Digital marketers know that evergreen content keeps bringing readers back to your website. Wikipedia pages are a great example of evergreen content—that which remains fresh or relevant, and doesn’t lose appeal with time.

News articles, blogs on current affairs, and quarterly statistical reports are some examples of content that might be popular for a period of time, but are not evergreen. List based content like FAQs and How-to articles for beginners are some that never go out of style and will constantly bring visitors to your website. Let’s look at 5 important steps to win with your evergreen content:

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Real-time Engagement is a Top Priority for Businesses

Why Real-time Engagement is a Top Priority for Businesses

Between 2014 and 2015, there has been a 110% increase in social media messages that require a response from a brand. As we bid goodbye to 2016 and move into 2017, this number is only going to increase even more in the coming years.

Real-time marketing hit the limelight with OREO’s 2013 Superbowl ad, and it has served as a path-breaking example in this arena. As a report by Intelligent Catalyst puts it, it seems to be time that we move further past the one-sided “push” of real-time marketing, to the more communicative “share” world of real-time engagement. It also mentions that fans on social media are looking not just for information, but also for answers, and that discussion and validation are other factors to keep them engaged.

Here are some strategies for businesses to engage effectively with fans in real-time:

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How To Create a Personal Brand

How Do I Create a Personal Brand?

Your personal brand influences how people associate to you, the impression you make, and essentially how people feel about you. While it remains important that you maintain your personal physical appearance by appearing neat and professional, it is equally important to realize that in this digital age, you also have to create and maintain your online personal brand. Happily, there are lots of things you can do to create the positive personal brand you desire, and then nurture it to give yourself the very best chance of success.

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Customer Service Experience with Facebook Chatbots

Leveling up the customer service experience with Facebook chatbots

Facebook has just made it even easier for its 900 million consumer and business users to connect with each other. Currently, consumers rely on Facebook Pages to learn updates and get in touch with their favorite brands, an opportunity that Facebook saw to introduce an easier way for both sides to interact. And so far, businesses have flocked to try out this latest offering.

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5 Obsolete Digital Advertising Trends You Should Avoid

Rethinking Digital Advertising: 5 Outdated Trends You Should Avoid

From the late 1970s to the year 2015, the online world has seen many digital advertising techniques that stayed a few years and fizzled out soon after – these included electronic direct mailers, banner ads, pop-up ads, pop-under ads and lastly, pay-per-click ads. At a time when strategies ebb away before we know it, it’s important that online advertising budgets be allocated wisely.

We give you five out-dated advertising strategies and the reasons why you should stay away from them:

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