What You Need To know about Social Media Marketing

Clueless About Social Media Marketing? Here’s What You Need to Know

Social media marketing is a blessing for small and medium-sized enterprises or SMEs. It is relatively easy to do and can be very inexpensive, therefore it can help level the playing field for these smaller companies in terms of marketing their brands online.

An SME can have a social media presence that is as effective as a large company’s. But what if you haven’t started yet? Don’t worry—it’s definitely not too late! Here’s everything you need to know about getting started in social media marketing for your business.

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Online Profile is a Must for Your Business

Still Don’t Have an Online Profile? Here’s Why It’s a Must for Your Business

Any business that does not yet have an online profile is perhaps not aware of the many benefits that come with it and an accompanying social media strategy. Just look at established companies—the likes of Amazon, Google, Dell, and Microsoft are using their online presence to grow and are experiencing immense success.

These companies were early adopters of the internet and established their brand profile online. They also leverage social media to its maximum, continually sharing interactive and engaging content with their customers. With these big businesses as real life examples, it goes without saying that having an online profile for a business, especially small and medium-sized enterprises or SMEs, is a step into the right direction.

But just in case you need more convincing, read on!

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Win with your Evergreen Content

5 Important Steps to Win with your Evergreen Content

Digital marketers know that evergreen content keeps bringing readers back to your website. Wikipedia pages are a great example of evergreen content—that which remains fresh or relevant, and doesn’t lose appeal with time.

News articles, blogs on current affairs, and quarterly statistical reports are some examples of content that might be popular for a period of time, but are not evergreen. List based content like FAQs and How-to articles for beginners are some that never go out of style and will constantly bring visitors to your website. Let’s look at 5 important steps to win with your evergreen content:

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Real-time Engagement is a Top Priority for Businesses

Why Real-time Engagement is a Top Priority for Businesses

Between 2014 and 2015, there has been a 110% increase in social media messages that require a response from a brand. As we bid goodbye to 2016 and move into 2017, this number is only going to increase even more in the coming years.

Real-time marketing hit the limelight with OREO’s 2013 Superbowl ad, and it has served as a path-breaking example in this arena. As a report by Intelligent Catalyst puts it, it seems to be time that we move further past the one-sided “push” of real-time marketing, to the more communicative “share” world of real-time engagement. It also mentions that fans on social media are looking not just for information, but also for answers, and that discussion and validation are other factors to keep them engaged.

Here are some strategies for businesses to engage effectively with fans in real-time:

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How To Create a Personal Brand

How Do I Create a Personal Brand?

Your personal brand influences how people associate to you, the impression you make, and essentially how people feel about you. While it remains important that you maintain your personal physical appearance by appearing neat and professional, it is equally important to realize that in this digital age, you also have to create and maintain your online personal brand. Happily, there are lots of things you can do to create the positive personal brand you desire, and then nurture it to give yourself the very best chance of success.

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