Last month, a government-funded study entitled Australia’s Social Media Presence in 2012: The Roadmap for 2013, revealed some surprising news: Australian B2B businesses are struggling with their online profiles, electing not to use social media to its full advantage because of a mistaken belief that social media is all about the individual and not the company. The most influential B2B companies in the social media sphere include The Commonwealth Bank, Telstra, Vodafone and BMW, yet the majority of companies are falling behind because they feel that online marketing is mainly a B2C company strategy.
A platform that internet users across the globe are adopting at a staggering level.
With over 845 million active users a month from which 50% log on each day and spend at least 20 minutes per visit1, Facebook is the foundation for true digital social engagement.
So how can Facebook be used for business purposes? The 5 steps below that should enable you to unlock the social engagement for your brand on the social media giant.
It’s that time of the year again where we take a stab at what’s to come this year. Here are a few educated guesses (in no particular order) on where things are headed in 2013.