How Do You Know Which Social Network is Right for Your Company?

By Pat Gudhka

If you are a business owner it is very likely that people have told you a million times that you should be using social media to help boost your business and drag it into the 21st century. If you have not done so yet you should be taking this advice very seriously. Social media not only increases sales, but it also increases customer retention. These things are true even if you run a small business. This is something that many companies make incorrect assumptions about. In this case, size really does not matter. Social media platforms are not just for large businesses; they work just as well, if not better, for smaller businesses. They even work well for mom and pop companies. Now that you know this and are (hopefully) ready to dive into the world of social media, how do you know which network is right for you? Read on to find out!

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The ‘Flat’ Look – Passing Trend or Strategic Move?

By Pat Gudhka

Flat design is getting more and more popular with each passing day, and while people often dismiss this style of design as simply altering the aesthetic component of a digital product, take a look deeper and you’ll notice a lot more strategy behind the ‘flat’ look.

Despite the restraints of minimalism, flat design offers sophistication and complexity. It aims to embrace the limits of the screen, streamline designs, make exploring the web easier and faster, and often more functional. It trades in the gradients for plain colours, a reaction to the smothering skeuomorphic designs that we see everywhere.

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User Experience: The Terms You Need To Know

By Pat Gudhka

General terms used in UX and their definitions:

Accessibility

The attributes and characteristics of a system allowing people with limited vision, hearing, dexterity, cognition or physical mobility to interact effectively with a website. Guidelines are available and certain standards can often be enforced in some markets.

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How Facebook Can Help to Increase Your Businesses Exposure

By Sandra D’Souza

Social media is not just for friendly conversations and sharing photos with family and friends anymore. Businesses are finding it to be an invaluable tool as well. While there are many forms of social media, Facebook is the one that started it all and continues to be one of the top social media platforms to help boost business in extreme ways. Keep reading to find out how Facebook can help your business flourish like you always dreamed it could.

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How to Get the Most Out of Social Media

How to Get the Most Out of Social Media

By Pat Gudhka

Living in a world full of technology it has become impossible not to take advantage of social media when it comes to growing and maintaining a successful business. Like anything else that is worthwhile, using social media for your business can be hard work. However, if you use it properly it can deliver excellent results that are long lasting. Of course this is exactly what you want so keep reading and you will find social media success!

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