By Pat Gudhka
If you are a business owner it is very likely that people have told you a million times that you should be using social media to help boost your business and drag it into the 21st century. If you have not done so yet you should be taking this advice very seriously. Social media not only increases sales, but it also increases customer retention. These things are true even if you run a small business. This is something that many companies make incorrect assumptions about. In this case, size really does not matter. Social media platforms are not just for large businesses; they work just as well, if not better, for smaller businesses. They even work well for mom and pop companies. Now that you know this and are (hopefully) ready to dive into the world of social media, how do you know which network is right for you? Read on to find out!