How to Get More Twitter Followers The Right Way!

By Sandra D’Souza

There is no doubt that Twitter is one of the most popular and widely used social media platforms in the world today. With over 500 million people across the globe using this micro-blogging site everyday, there is no doubt why businesses, organisations, celebrities, and even government agencies are taking advantage of Twitter’s marketing prowess.

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17 SEO Myths You Should Leave Behind in 2014

As my son and I were watching a children’s show one Saturday morning, he saw there a unicorn. He is so amazed that he even asked me, “Mom, where could see a real unicorn?” I told him, “Not at all, son. A unicorn is just a legendary horse-like animal with a pointed horn on its forehead. It is not real. Remember when we went to the Zoo? There is no unicorn there – only zebras and horses.” I can see the disappointment on his face but I want him to know the truth instead of having any false hopes.

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Five Ingredients for a Killer Blog Post

By Sandra D’Souza

Writing a blog post is just one of many ways to boost a business (or personal) website. But admittedly, the real challenge is making sure that your post will connect with your audience. Here are five of my favourite ingredients when crafting a high-performing blog post:

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Social Media: Getting Your Employees Involved

Social media is an essential part of running a successful business. However, a business can only be as strong as its weakest link. What this means is that it is not enough to use social media yourself; your employees must be involved as well. These people are the glue that holds your business together and like the secret sauce of successful business social media use.

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3 UX Tools You Should Be Using Right Now

By Sandra D’Souza

1. POP Prototyping on paper

POP is a mobile app for Android and iOS that lets you import your sketches by taking a picture. POP automatically adjusts brightness and contrast to make sure your sketches are legible and clear. Create wireframes on your favourite notebook.

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