Psychology-Based Marketing Strategies

How to Create Psychology-Based Marketing Strategies

By Sandra D’Souza

When it comes to marketing, whether online or offline, there’s a lot of human psychology involved. After all, consumers purchase products and make decisions based on a number of factors. They don’t simply buy something because someone told them to do so. As such, it is very important for a marketer or business owner to know what makes his target market tick. Otherwise, how can he create compelling content if he doesn’t know why it would be compelling to his audience in the first place?

Read more

How to Get More Twitter Followers Using Good and Interesting Content

There is no doubt that Twitter is one of the most popular and widely used social media platforms in the world today. With over 500 million people across the globe using this micro-blogging site everyday, there is no doubt why businesses, organisations, celebrities, and even government agencies are taking advantage of Twitter’s marketing prowess.

However, being successful on Twitter is not the result of filling your feeds with praise about yourself and your business or organisation. Being successful on this miro-blogging social media platform is about using content to influence and reach out to your target market. But how do you exactly use content to gain more Twitter followers and subsequently generate more sales?  Here are some practical tips to help you get started.

Read more

How to Get More Twitter Followers The Right Way!

By Sandra D’Souza

There is no doubt that Twitter is one of the most popular and widely used social media platforms in the world today. With over 500 million people across the globe using this micro-blogging site everyday, there is no doubt why businesses, organisations, celebrities, and even government agencies are taking advantage of Twitter’s marketing prowess.

Read more

17 SEO Myths You Should Leave Behind in 2014

As my son and I were watching a children’s show one Saturday morning, he saw there a unicorn. He is so amazed that he even asked me, “Mom, where could see a real unicorn?” I told him, “Not at all, son. A unicorn is just a legendary horse-like animal with a pointed horn on its forehead. It is not real. Remember when we went to the Zoo? There is no unicorn there – only zebras and horses.” I can see the disappointment on his face but I want him to know the truth instead of having any false hopes.

Read more

Five Ingredients for a Killer Blog Post

By Sandra D’Souza

Writing a blog post is just one of many ways to boost a business (or personal) website. But admittedly, the real challenge is making sure that your post will connect with your audience. Here are five of my favourite ingredients when crafting a high-performing blog post:

Read more