Integrating Offline and Online Marketing Strategies to Attract More Customers

April 16, 2014/1 Comment/in Content Marketing /by Sandra D'Souza

Many businesses often make the mistake of focusing solely on one marketing method. Some concentrate on SEO and online marketing while forgetting the appeal of traditional marketing. Others, meanwhile, refuse to acknowledge the marketing power and reach of the Internet.

If you want to attract more customers, generate more conversions, and earn bigger revenues, you should take a holistic approach to promoting your business and creating brand awareness. According to comScore, 82% of local searchers conduct an offline follow-up via an in-store visit. This simple fact underscores the importance of creating an integrated marketing campaign that utilises both online and offline strategies.

How to Create Psychology-Based Marketing Strategies

April 16, 2014/1 Comment/in Digital Marketing, Learn Marketing /by Sandra D'Souza

By Sandra D’Souza

When it comes to marketing, whether online or offline, there’s a lot of human psychology involved. After all, consumers purchase products and make decisions based on a number of factors. They don’t simply buy something because someone told them to do so. As such, it is very important for a marketer or business owner to know what makes his target market tick. Otherwise, how can he create compelling content if he doesn’t know why it would be compelling to his audience in the first place?

How to Get More Twitter Followers Using Good and Interesting Content

April 2, 2014/0 Comments/in Social Media /by Sandra D'Souza

There is no doubt that Twitter is one of the most popular and widely used social media platforms in the world today. With over 500 million people across the globe using this micro-blogging site everyday, there is no doubt why businesses, organisations, celebrities, and even government agencies are taking advantage of Twitter’s marketing prowess.

However, being successful on Twitter is not the result of filling your feeds with praise about yourself and your business or organisation. Being successful on this miro-blogging social media platform is about using content to influence and reach out to your target market. But how do you exactly use content to gain more Twitter followers and subsequently generate more sales? Here are some practical tips to help you get started.

How to Get More Twitter Followers The Right Way!

April 2, 2014/3 Comments/in Learn Marketing, Social Media /by Sandra D'Souza

By Sandra D’Souza

There is no doubt that Twitter is one of the most popular and widely used social media platforms in the world today. With over 500 million people across the globe using this micro-blogging site everyday, there is no doubt why businesses, organisations, celebrities, and even government agencies are taking advantage of Twitter’s marketing prowess.

17 SEO Myths You Should Leave Behind in 2014

March 4, 2014/1 Comment/in Content Marketing, Social Media /by Sandra D'Souza

As my son and I were watching a children’s show one Saturday morning, he saw there a unicorn. He is so amazed that he even asked me, “Mom, where could see a real unicorn?” I told him, “Not at all, son. A unicorn is just a legendary horse-like animal with a pointed horn on its forehead. It is not real. Remember when we went to the Zoo? There is no unicorn there – only zebras and horses.” I can see the disappointment on his face but I want him to know the truth instead of having any false hopes.

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