4 Common Web Design Mistakes That Can Lose You Visitors

By Sandra D’Souza

According to research, 94% of people do not trust a particular website because of its design. This shows how vital a website’s design is. After all, if people don’t trust your website because of how it looks, you’re losing out on customers or visitors.

However, having good website design is only a part of the equation. It is also important to ensure that all key elements of your website are organised, functional, and relevant to your niche or industry. They should load quickly, too, because nobody wants to wait a long time for a webpage to load. If you’re creating and designing a website for your business, here are some common mistakes you should avoid.

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How to Make Your Content Marketing Strategies More Google Hummingbird-Friendly

Image sourced: Twin Design / Shutterstock.com

Ever since Google released its Hummingbird update in 2013, the face of online search has changed significantly. Gone are the days where creating keyword-laden articles and blog posts is the norm. Today, you have to change your content marketing strategies if you want Google Search to positively rank your articles or blogs. But how do you exactly make your content marketing tactics more Hummingbird-friendly?

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Content Marketing and How Using NewzSocial Can Help You Nail It on the Head

Providing your audience with good and relevant content is one of the vital ingredients of a successful social media and online marketing campaign. In fact, even Matt Cutts, head of Google’s web spam team, said himself that “good content trumps SEO.” Just take a look at the success of websites like Buzzfeed and Wikipedia. These two websites are very popular because they provide their audience with a wide variety of content that is informative, interesting, and highly “shareable” on social media sites.

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Integrating Offline and Online Marketing

Integrating Offline and Online Marketing Strategies to Attract More Customers

Many businesses often make the mistake of focusing solely on one marketing method. Some concentrate on SEO and online marketing while forgetting the appeal of traditional marketing. Others, meanwhile, refuse to acknowledge the marketing power and reach of the Internet.

If you want to attract more customers, generate more conversions, and earn bigger revenues, you should take a holistic approach to promoting your business and creating brand awareness. According to comScore, 82% of local searchers conduct an offline follow-up via an in-store visit. This simple fact underscores the importance of creating an integrated marketing campaign that utilises both online and offline strategies.

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Psychology-Based Marketing Strategies

How to Create Psychology-Based Marketing Strategies

By Sandra D’Souza

When it comes to marketing, whether online or offline, there’s a lot of human psychology involved. After all, consumers purchase products and make decisions based on a number of factors. They don’t simply buy something because someone told them to do so. As such, it is very important for a marketer or business owner to know what makes his target market tick. Otherwise, how can he create compelling content if he doesn’t know why it would be compelling to his audience in the first place?

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