A Beginner’s Guide to Influencer Marketing

By Sandra D’Souza

Having the ability or being able to work with someone who has the ability to influence others and affect change is a powerful attribute many marketers want to posses. After all, having the capability to easily convince others to do something simply by virtue of being popular or an expert in your field can definitely have a huge impact on the success of your business. This thought process, along with other factors, gave rise to what we know today as influencer marketing.

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How to Use Facebook as a Solid Content Marketing Platform

By Sandra D’Souza

There is no doubt that Facebook is one of the most popular social marketing platforms these days. Everyday, millions of people across the globe are logging on the site and spending a considerable amount of their time sharing and liking posts and content with their friends. This is one of the main reasons why brands and marketers are keen on using Facebook as one of their main online marketing channels.

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Winning Content Strategies for B2B Marketers

By Sandra D’Souza

Over the last few years, it has become a common practice among business-to-business (B2B) marketers to use ebooks as their bait to hook web visitors into helping them generate leads or make conversions. However, ebooks are not the only type of content these marketers can use to attract the attention of their prospects. There are other content marketing strategies they can utilise to achieve their respective business goals and objectives.

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5 Expert Tips on Creating a Web Series

With the popularity of sites like YouTube, Vimeo, and Metacafe, video streaming is definitely huge on the web these days. But aside from trailers of upcoming movies, vines, as well as music and cat videos, one type of videos that is attracting a lot of attention is the web series. But what exactly is a web series? And as a marketer, why should you be interested in creating one?

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Types of Images that Encourage Social Media Engagement

“Use a picture. It’s worth a thousand words.” In 1911, famous American editor and journalist Arthur Brisbane wrote this message on a newspaper article discussing journalism and publicity. While written content is indeed a powerful tool for communication, expression, advertising, and marketing, there is something about pictures or visual images that make them more potent and effective at attracting attention and conveying messages.

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