With the popularity of sites like YouTube, Vimeo, and Metacafe, video streaming is definitely huge on the web these days. But aside from trailers of upcoming movies, vines, as well as music and cat videos, one type of videos that is attracting a lot of attention is the web series. But what exactly is a web series? And as a marketer, why should you be interested in creating one?
“Use a picture. It’s worth a thousand words.” In 1911, famous American editor and journalist Arthur Brisbane wrote this message on a newspaper article discussing journalism and publicity. While written content is indeed a powerful tool for communication, expression, advertising, and marketing, there is something about pictures or visual images that make them more potent and effective at attracting attention and conveying messages.
By Sandra D’Souza
Using Twitter has proven to be one of the most effective and inexpensive ways to build brand awareness, attract more prospects, and reach out to your customers. In fact, many marketers will agree that it is fast, efficient, and reliable. And perhaps the biggest advantage of this form of online marketing is that sending tweets doesn’t cost a thing, unlike creating printed ads and newsletters.
By Sandra D’Souza
If there is one thing you couldn’t live without, what would it be?
You’ll probably answer this question with something practical like “food and water,” “shelter,” or “money.” After all, these are considered necessities and it is quite impossible to survive without eating and drinking or not having something to buy food and water with. Today, however, it seems that these basic necessities are not the only things most people cannot live without. If you ask your friends or your acquaintances the same question, chances are, at least one of them will tell you that they won’t survive a day without a smart phone or other similar device.
Pinterest is one of the fastest-growing content sharing sites on the web today. These days, thousands of people are using it to find various things online—from purses, recipes, and hotels to memes and quotations. In the United States, even the police use Pinterest to reconnect missing items to their owners. This is one of the many reasons why there are a growing number of brands and businesses that use Pinterest to reach out to their customers.
But just like any marketing strategy, there are crucial mistakes you should avoid if you want to successfully incorporate Pinterest in your overall digital marketing strategy. Discussed below are some of them.