4 Pinterest User Stats That Will Help Your Business

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Over the last couple of years, Pinterest has become one of the most popular and fastest-growing social media sites in the world. According to Forbes.com, since the site was launched in March 2010, it has attracted 70 million users and the figure is expected to grow further in the future. This makes Pinterest a very attractive online marketing channel to drive traffic to your site, and creating brand awareness among new audiences.

But before you can determine whether Pinterest fits the strategy for your business, it is important to determine who are using this social media platform:

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How to Manage Local Listings to Get Bigger ROI

By Sandra D’Souza

For both online and offline businesses, taking advantage of local search listings is a great way to get more exposure and, therefore, attract more potential customers. It helps advertise your business where local customers are looking. It is also more cost-effective and it can provide you with better return on investment, or ROI, as compared to print ads and other traditional forms of marketing.

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#AskThicke Hashtag Backfires On Robin Thicke Q&A With VH1

Social media is a great way to interact with your followers, but some brands and businesses often forget that it can be a double-edged sword. There are many ways social media can go wrong and giving people 100% free reign over a particular marketing stint is one of them.

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A Step-by-Step Guide to Syndicating Your Blog

For many bloggers, one of their primary goals is to increase their blog’s readership. After all, it can be fulfilling and rewarding to know that many people care about and are religiously following each and every post you make. However, according to content marketing expert Danny Brown, wanting more readers and actually having more readers are two separate things. On this day and age when people can easily set up a blog on their own, competition has become stiffer than ever. In addition, not many people have the time to invest in reading lengthy articles.

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Content Curation Strategies to Improve Your Influence

Creating and publishing good content is a sure-fire way to get greater online visibility and expand your field of influence. But did you know that you don’t have to create meaningful content all the time to achieve your online marketing goals? Believe it or not, you can just find good content online and share them with your community to improve your influence.

This strategy is known as content curation. Considered as the “lesser known brother” of content creation, content curation is, according to Beth Kanter, the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organised way around a specific theme. When you curate content, you hand-pick web content you consider to be the most relevant and highly suitable for the needs, interests, and wants of your online community.

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