Kevin Spacey Unravels the Power of Storytelling for Content Marketing

By Sandra D’Souza

Award-winning Hollywood actor and producer Kevin Spacey discusses the impact of storytelling for content marketing at the recent Content Marketing World 2014 in Cleveland, Ohio.

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How Australia grabbed the top spot for digital marketing in the Asia Pacific

By Sandra D’Souza

Australia has emerged as No. 1 when it comes to digital marketing expertise in the Asia Pacific, according to a survey of the Chief Marketing Officer Council and Adobe. Here’s how the region bested its counterparts in the Asia Pacific.

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Taking a bite out of iOS 8 becomes treacherous for Apple users in Australia

By Sandra D’Souza

Apple rolled out iOS 8.0.2. to repair glitches such as Wi-Fi issues and problems with the Touch ID feature from its recently-released iOS 8.0.1. update.  However, these issues remain persistent for Apple customers in Australia who updated to the latest iOS version.

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Fundamentals of Email Marketing Every Marketer Should Know

By Sandra D’Souza

Email marketing is one of the most popular and widely used methods to reach potential customers and generate leads. It is more cost-effective than traditional forms of advertisingand its results are quick and immediate. It is relatively easier to create and monitor, too. But before you incorporate this particular marketing method into your overall digital strategy, it is important for you to understand several key principles behind email marketing. Having a clear understanding of what email marketing is all about can help you develop better strategies, which could lead to better results and bigger profits.

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Paid Search: Simple Strategies to Power Up Negative Keywords

By Sandra D’Souza

When working on their Google AdWords accounts, most marketers focus their attention on researching regular or traditional keywords. After all, these keywords enable their ads to be displayed for relevant searches. What many marketers and businesses don’t realise is that utilising negative keywords in their PPC (pay per click) campaigns is just as important.

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